To better understand their customers, leaders in the travel and hospitality industry need a single, unified view of customers, known as Customer 360. With Single View of the Traveler/Guest solutions on AWS, organizations can acquire data from every customer interaction and store it in a single repository that is constantly augmented and enriched. Data stored on AWS is accessible across the organization, facilitating more effective marketing campaigns and targeted communications through powerful analytics tools that help personalize the customer experience and identify retail trends.

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