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AWS Sports

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MLSE on AWS

Powered by AWS Machine Learning to create a better experience for fans, players, and teams.

Generative AI-powered video editing

MLSE partnered with AWS to build a web-based video editor powered by generative AI. MLSE creatives can quickly and easily tap into a wealth of content to entertain fans like never before. The new solution creates rich embeddings of video assets that allow video producers to find and edit relevant content entirely from text descriptions. With an hours-long process reduced to minutes, editors can now focus on developing and posting creative content faster.

How does AWS level up game day?

✔ Real-time data from the stadium: Comprehensive security capabilities to satisfy the most demanding requirements.

✔ Engaging and delighting Fans: With AWS generative AI, MLSE can create content faster to entertain fans like never before.

✔ Results in on-screen graphics: Build hybrid architectures that extend your on-premises infrastructure to the Cloud.

Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.

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Explore our sports partners

NFL on AWS

Missing alt text value Leveling up game-day with AI-powered models Learn more

F1 on AWS

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PGA TOUR on AWS

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Bundesliga on AWS

Missing alt text value Leveling up insights on with Machine Learning the field Learn more

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