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MLSE on AWS

Powered by AWS Machine Learning to create a better experience for fans, players, and teams.

Generative AI-powered video editing

MLSE partnered with AWS to build a web-based video editor powered by generative AI. MLSE creatives can quickly and easily tap into a wealth of content to entertain fans like never before. The new solution creates rich embeddings of video assets that allow video producers to find and edit relevant content entirely from text descriptions. With an hours-long process reduced to minutes, editors can now focus on developing and posting creative content faster.

Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI
on AWS to enhance customer experiences, workforce productivity and
process optimization. Leverage these real-world use cases to advance
your gen AI journey.

Text reading "How 4 leading sports brands drive tangible value with generative AI on AWS" alongside images of a football game, a cheering stadium crowd, and blurred individuals.

How does AWS level up game day?

Real-time data from the stadium: Comprehensive security capabilities to satisfy the most demanding requirements.

Engaging and delighting Fans: With AWS generative AI, MLSE can create content faster to entertain fans like never before.

Results in on-screen graphics: Build hybrid architectures that extend your on-premises infrastructure to the Cloud.