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AWS Live with the PGA TOUR®

Listen in as Amanda Balionis, CBS golf broadcaster, hosts conversations on golf, technology, and AI featuring special guests from the world of golf and beyond.

Listen to the conversation

AWS Live: AI's Impact on Business & Sports

Amanda sits down with Rick Anderson, PGA TOUR Chief Commercial Officer and Kristin Shaff, AWS Director of Strategic Partnerships for a conversation on AI in Business and Sports. She then is joined by Scott Gutterman, SVP Digital & Broadcast Media, to take an inside look into the PGA TOUR's technological evolution.

Learn how AWS AI powers the PGA TOUR

TOURCAST: Enhancing the game for fans & players

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TOURCAST Challenge: Today’s top use TOURCAST data to compare themselves to the pros

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Learn how generative AI is changing the fan experience for the PGA TOUR.

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Meet the PGA TOUR's generative AI virtual assistant

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PGA TOUR uses Amazon Bedrock to automate play-by-play commentary

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Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI
on AWS to enhance customer experiences, workforce productivity and
process optimization. Leverage these real-world use cases to advance
your gen AI journey.

Learn more
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Generative AI is transforming the PGA TOUR

Discover how PGA TOUR provides fans with insights, predictive analytics, and immersive experiences.

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AWS and The First Tee

Learn more about AWS's role with as a trustee of The First Tee and our mission support their national initiatives and local chapters on teen retention, recruitment, STEM education and exploration.

Learn more from an Alumni of the First Tee