AI’s Role in the Future of Sports & Business
CBS golf broadcaster Amanda Balionis sits down with Rick Anderson, PGA TOUR Chief Commercial Officer, and Kristin Shaff, AWS Director of Strategic Partnerships, to discuss how AI is transforming business and sports. Scott Gutterman, SVP of Digital & Broadcast Media, then shares how the PGA TOUR is using technology to elevate fan experiences and drive its digital evolution.
Learn how AWS AI powers the PGA TOUR
TOURCast: Elevating the game for fans & players
Step inside Beneath the Green: First Round to see how TOURCast delivers real-time insights, immersive visuals, and data that put fans right inside every shot.
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TOURCast Challenge: Play like the pros
Watch as Mel Reid, Grant Horvat, and Roger Steele attempt to recreate an iconic shot using TOURCast data
Watch TOURCast Challenge
Generative AI transforms the fan experience
Beneath the Green: Second Round shows how generative AI reimagines how fans connect with every swing.
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Meet the PGA TOUR’s virtual assistant
See how a generative AI assistant built on AWS helps fans get instant answers and deeper context on the game.
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Automating play-by-play with Amazon Bedrock
Discover how the PGA TOUR uses Amazon Bedrock to generate real-time commentary and enrich the broadcast experience.
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Fuel generative AI innovation: lessons from sports leaders
Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI
on AWS to enhance customer experiences, workforce productivity and
process optimization. Leverage these real-world use cases to advance
your gen AI journey.
Generative AI transforms the PGA Tour
Discover more about how PGA TOUR uses Generative AI tp provide fans with insights, predictive analytics, and immersive experiences – all while securing intellectual property.
AWS and The First Tee
Learn how AWS supports The First Tee as a trustee, helping advance national initiatives and local chapters focused on teen retention, recruitment, and STEM education.