Generative AI Spotlight: APJ

    AWS Spotlight

    Fast-track your Generative AI startup in just 4 weeks. The AWS Generative AI Spotlight program is for pre-seed and seed-stage ready startups across Asia-Pacific and Japan with a built MVP looking to accelerate their understanding of and fluency with Gen AI tools and services from AWS. Get access to best-in-class knowledge and expertise from top AI/ML industry leaders, founders and investors, and receive technical support as you build and refine your Generative AI startup with AWS.

    Generative AI Spotlight: APJ

    In partnership with

    Benefits from Day One

    *Startups must also qualify for the AWS Activate credit program.

    Technical Deep Dives

    Technical Deep Dives

    Learn from best-in-class Generative AI startups, leading LLM producers, AWS engineers and industry-leading technical experts, and deep dive on your business to optimize around emerging tech and evolving business practices.

    A booster for your business

    A booster for your business

    Leverage access to and guidance from executive, go-to-market, and technical advisors, with the full support of the AWS Startups ready to help you grow your business faster.

    A like-minded community

    A like-minded community

    Join an exclusive virtual community to connect with fellow cohort members from across Asia-Pacific and Japan, as well as exclusive networking and learning events with AWS executives, AWS Partners, and top tier investors in key cities across the region.


    Show all

    Be a generative AI game-changer

    Be a generative AI game-changer

    We're seeking pre-seed and seed stage generative AI startups, who are MVP-ready or in-market with customers. We welcome AI-first startups with technical leads who are leveraging cloud technologies, or who plan to. If you have game-changing ambitions in the Generative AI space, we want to support you.

    Apply now

    Application timeline

    • Application period

      Applications can be submitted via the Application Form link until midnight AEST on July 7, 2024

      June 13 - July 7, 2024

    • "Ask Me Anything" Virtual info session

      Join us for an 'AMA' info session to ask your questions about the Generative AI Spotlight.

      June 18, 2024

    • Notification period

      Applicants will be notified via email of the status of their Gen AI Spotlight Application.

      July 8 - 12, 2024

    Program Schedule

    • Cohort Kick-off - Week 1

      The Generative AI Spotlight program will kick off with a virtual region-wide session, as well as in-person bootcamps across Week 1.

      July 15 - 19, 2024

    • Week 2

      Technical deep-dives into generative AI, model architecture, key trends and more.

      July 22 - 26, 2024

    • Week 3

      How to build a scalable generative AI business - insights from global leaders

      July 29 - August 2, 2024

    • Week 4

      Building effective go-to-market strategies, selling to enterprise and preparing for the next funding round.

      August 5 - 9, 2024

    Frequently asked questions