Generative AI is commanding a lot of attention this year. Are you a non-technical decision maker or startup founder who wants to get to grips with GenAI but aren't sure where to start? Here's the good news: you don't need a Computer Science degree to get started.

Join this session where you'll hear from one of the UK's most famous founders, Anne Boden of Starling Bank, on why she's committed to being a lifelong learner and how educating herself on AI has helped her accelerate her career. Next, the AWS Training and Certification team will lead you through an accessible and non-intimidating session where you'll be introduced to important GenAI concepts, use cases that can benefit from the application of GenAI, and the benefits and risks of this emerging technology. You'll also have the chance to explore AWS services that you can use to build your own GenAI applications.

You'll leave the session with the confidence to have more valuable conversations with your tech team and the ability to better harness the power of GenAI for your business.

The event will end with a chance to mingle and network.