More than 10 years after Marc Andreessen wrote ‘Why Software Is Eating the World’, we now move to the next important question: Is AI eating software? What we have yet to see materialize is the monetization of the generative AI application layer. Therefore, Tech executives have the opportunity now to incorporate GenAI features or change their core product to stay relevant.

In this 2-hour workshop, Simon-Kucher and Scaleflow will provide:

* Key GenAI insights from their global software study among tech executives

* Winning monetization strategies and pricing models for GenAI

* ROI-driven roadmap approach to integrate GenAI while keeping product & business goals aligned

At the end, you’ll walk away with frameworks for how to prioritize and monetize Generative AI features into your software company.

Who this is for:

B2B SaaS Founders/CxOs/Board Members

Agenda

• 15:00h – 15:30h - Welcome by AWS
• 15:30h – 16:30h - Design the optimal GenAI monetization strategy for CxOs/Board Members by Simon-Kucher
• 16:30h – 17:30h - Strategically Making Space for GenAI on Your Roadmap for CPOs/CTOs by ScaleFlow
• 17:30h – 18:30h - Networking with drinks & bites

Speakers

Wilco van Duinkerken & Wouter Neyndorff, Scaleflow
Wilco was VP Engineering and Head of Product at Trivago. Wouter was CTO & Co-founder at inSided, exited to Gainsight.
With Scaleflow, they completed >100 technical DDs for VCs and PEs while helping B2B SaaS companies create and execute realistic product roadmaps at scale.

Ruben de Lange, Simon & Kucher
Ruben is a Partner at Simon-Kucher and leads the Tech practice in the Netherlands. He specializes in commercial strategy and packaging & pricing optimization. He supports leading technology and B2B SaaS companies to improve their business outcomes.

Joep van den Nieuwenhoff, Simon & Kucher
Joep is a Senior Director at Simon-Kucher, based in Amsterdam. He specializes in growth strategy, go-to-market models and pricing optimization for tech companies. He has supported many tech founders and their investors improve revenues, profits, and valuations in recent years.