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First-Party Data Mastery: Transform Your Audience and Marketing Strategy
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TATAP MUKA
Dirk Rohweder | COO, Teavaro, Robert Bergmann | CEO, Teavaro, Amir Malik | MD, Alvarez & Marsal, Matt Carter | Head of Advertising Strategy, AWS, Valerie Mercurio | VP Business Development, InfoSum, Sara Vincent | MD, Utiq, Alice Anson | Director of Digital Retail Media, Nectar360
English
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Join us for an insightful afternoon of discussion and networking on March 27th, 2025, at the AWS Auditorium. The event kicks off at 1:15 PM with an initial networking session, followed by formal proceedings at 2:00 PM.
The afternoon begins with a keynote presentation by Matt Carter, Head of Advertising Strategy at AWS, who will explore how AWS's AI principles form the foundation of successful first-party data strategies, creating a seamless bridge between CTOs and CMOs.
We’ll hear from AWS customer InfoSum and Teavaro, sharing their position on how a robust first-party data strategy is a competitive advantage.
After a short break, attendees will enjoy a fireside chat with Amir Malik from Alvarez & Marsal, hosted by Matt Carter. The afternoon culminates with a panel discussion on "Maximising the Value of First-Party Data" featuring industry leaders. The event concludes with a networking session from 4:15 PM onwards, providing ample opportunity to connect with peers and speakers.
Agenda
1.15pm
Doors open
Arrival and networking
2pm - 2.20pm
Opening keynote from Matt Carter, Head of Advertising Industry at AWS
2.20pm - 2.50pm
Teavaro & InfoSum - How to Build a Robust First-party Data Strategy
2.50pm – 3.05pm
Break
3.05pm - 3.30pm
Strategies to unite CTO and CMO visions with Amir Malik, Managing Director at Alvarez & Marsal
Hosted by Matt Carter, Head of Advertising Industry at AWS
3.30pm - 3.45pm
Break
3.45pm - 4.15pm
Panel Discussion - Maximising the value of first-party data
Hosted by Matt Carter, Head of Advertising Industry at AWS
4.15pm onward
Networking