AWS for Advertising & Marketing

Innovate faster, operate more efficiently, and interoperate together with purpose-built AWS Services, AWS Solutions, and 150+ AWS Partner offerings.

Introducing AWS for Advertising & Marketing

Explore our latest purpose-built services and solutions for the advertising & marketing industry.

Advertising and marketing technology is experiencing unprecedented transformation as companies seek to improve interoperability across platforms and provide better, more relevant experiences while protecting consumer data.
AWS brings together a comprehensive set of purpose-built AWS Services, AWS Solutions, and 150+ AWS Partner offerings to help customers innovate faster, operate efficiently, and interoperate together across 5 critical solution areas: Audience & Customer Data Management, Privacy-Enhanced Data Collaboration, Ad Intelligence & Measurement, Ad Platforms, and Digital Customer Experience. AWS simplifies the process for industry customers to select the right tools and partners in each area, helping accelerate production launches and drive faster time to value.
The Trade Desk Transforms Its Real-time Bidding Strategy With AWS (1:42)

Benefits

Innovate
faster

Advertising and marketing technology companies can innovate faster using the broadest capabilities for compute, analytics, and machine learning to create scalable and cost-efficient platforms, accelerate time to market for predictive analytics workloads, improve personalization, and more.

Optimize
cost-performance

With the fastest processors in the cloud, along with more sizes and types of compute instances, the breadth of AWS compute capabilities creates more opportunities to optimize performance by running workloads at petabyte scale and millisecond latency.
Improve interoperability

AWS offers purpose-built services and solutions that help brands, media publishers, and their partners to interoperate and collaborate while protecting consumer data. With AWS Clean Rooms, you can create a secure data clean room in minutes and more easily collaborate with hundreds of thousands of companies on AWS without sharing underlying data.

Customers reinventing advertising and marketing with AWS

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Nielsen

Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS

Nielsen is shifting its attribution business to be 100-percent cloud native on AWS and leveraging Amazon EMR to achieve up to 20 percent daily efficiency for its overall compute utilization.

Watch the video »

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TripleLift logo

TripleLift Invents New Ad Units for Real-Time Product Placement in Streaming TV Using ML

TripleLift used AWS to pioneer an ad insertion solution for streaming TV that improves consumer experience and ad performance and boosts monetization.

Read the case study »

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Salesforce logo

Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Salesforce builds on AWS to process exabytes of data, resolve known and anonymized customer identifiers into highly accurate user profiles, and deliver audience segments across activation channels. 

Watch the video »

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Snap logo

Snap's Cloud Journey on AWS

Snap migrated to a microservices architecture on AWS to improve scalability, optimize availability, minimize latency, and reduce costs. Snap continues to innovate on AWS, experimenting with new services and features to enhance visual communication and storytelling for its users.

Learn more »

Explore solution areas for advertising and marketing

Audience & Customer Data Management

Create a complete view of your consumers with identity resolution and customer 360 solutions from AWS and AWS Partners.

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Privacy-Enhanced Data Collaboration

Collaborate with leading brands, media publishers, and partners using purpose-built services and solutions that help protect consumer data.

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Ad Intelligence & Measurement

Spend less time on data engineering and more time on data science with access to the broadest analytics and machine learning capabilities in the cloud.

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Ad Platforms

Run ultra-low latency advertising workloads with unmatched cost-performance by leveraging the broadest selection of compute capabilities and fastest processors in the cloud.

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Digital Customer Experience

Deliver personalized experiences at scale with purpose-built services and 90+ partner offerings.

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Accelerate with industry-specific partners

With more than 150 industry-leading partners for advertising and marketing technology, AWS helps brands, media publishers, agencies, and technology companies to more easily connect with partners and accelerate time to market for their key workloads. AWS also offers a broad set of opportunities for advertising and marketing technology companies to partner with AWS through integrations and distribution channels via the AWS Partner Network, AWS Data Exchange, and AWS Marketplace

For customers looking to accelerate time to market, see featured partners for AWS for Advertising & Marketing.

Get started

Contact our experts and start your own AWS Cloud journey today.