Real-Time Bidding for Advertising & Marketing
Build a Real Time Bidding Platform on AWS and Maximize Speed and Efficiency
With Amazon Web Services’s worldwide infrastructure, you can deploy in regions around the world with just a few clicks minimizing latency and cost in the real-time bidding (RTB) process. Watch this short video to learn how AWS can help you speed up the RTB process.
Use Cases
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Maximize Real Time Bidding
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Maximize Real Time Bidding
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Maximize Real Time Bidding
RTB is a highly time sensitive process and AWS has the right solutions to make sure you maximize your revenue opportunities. When Ad Exchange notifies ad servers that there's an ad opportunity, quickly run queries to make a bidding decision (ex. whether to bid or not, bidding price) with EC2 and ECS based on data input from ElasticCache, DynamoDB, and RDS. With AWS' global availability zones and regions, you can speed up the RTB process.
Related products
Amazon ElastiCache
Data and Analytics (No SQL)
Amazon DynamoDB
Data and Analytics (No SQL)
Amazon RDS
Data and Analytics (SQL)
Amazon Aurora
Data and Analytics (SQL)
Related Resources
Article: Real-Time Ad Impression Bids Using DynamoDB
Read this blog post from Prashant Pandey (Engineering Manager for DynamoDB) and Pravin Muthukumar (Business Development Manager for Database Services) to better understand how you can leverage DynamoDB for RTB.
Video: Beating the Speed of Light with Your Infrastructure in AWS
With Amazon Web Services it's possible to serve the needs of modern high performance advertising without breaking the bank. This session covers how AdRoll processes more than 60 billion requests per day in less than 100 milliseconds each using Amazon DynamoDB, Auto Scaling, and Elastic Load Balancing.