Ad Intelligence and Measurement use cases and solutions
Explore solutions by use case
Amazon Ads Insights
Visualize Amazon Ads campaign reports and audience insights, and reduce implementation time when configuring AWS services to query Amazon Ads APIs.
Audience Segmentation & Targeting
Apply cloud-based analytics and machine learning to reduce time spent on data engineering and pre-processing, and improve model accuracy and price-performance.
Spend less time on data engineering and more time on data science to accelerate time to market for ML-based contextual advertising workloads.
Measurement, Attribution & Verification
Leverage analytics and machine learning to draw correlation and causation insights from disparate datasets.
Machine Learning for Real-Time Advertising
Apply machine learning (ML) to openRTB data sets to filter out unwanted inbound and outbound bid requests, forecast campaign delivery, and inform pricing tactics.
Learn more about featured solutions
Amazon Marketing Cloud Insights on AWS
Easily deploy AWS services to store, query, analyze, and visualize reporting from the Amazon Marketing Cloud API.
Amazon Marketing Cloud Uploader from AWS
Easily upload first-party signals into Amazon Marketing Cloud for evaluating and planning Amazon Ads campaigns.
Upsolver Data Lake ETL
Upsolver is a cloud-native data lake ETL platform that simplifies data preparation for analytics engines such as Amazon Athena, Redshift and SageMaker using a visual, SQL-based, service.
Discovering Hot Topics Using Machine Learning
Understand the most popular topics being actively discussed by ingesting digital assets and performing near real-time inferences and analytics.
Guidance for Contextual Intelligence for Advertising on AWS
This is a contextual advertising solution with enhanced machine learning (ML) capabilities, designed to reach target audiences without using third-party cookies.
Real-Time Web Analytics with Amazon Managed Service for Apache Flink
Real-Time Web Analytics with Amazon Managed Service for Apache Flink automatically provisions the services necessary to track and visualize website clickstream data in real-time.
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Leading advertising intelligence platforms on AWS
HUMAN Security Accelerates ML Training and Time to Market Using Amazon SageMaker
Cybersecurity company HUMAN Security has tripled the number of machine learning (ML) models that it has deployed to production and improved the quality of its digital solutions by using Amazon SageMaker.
Ampersand Runs 50,000 Concurrent Machine Learning Models on AWS Batch in Less than 1 Day
By using AWS Batch, Ampersand is running and managing thousands of complex ML workloads at the same time, delivering valuable data-driven insights to its customers.
AppsFlyer Builds a Predictive Analytics Solution for iOS 14+ Using Amazon SageMaker
To improve the measurement of marketing campaigns in this privacy-centric landscape, marketing measurement company AppsFlyer used Amazon Web Services (AWS) to deliver PredictSK.
Delivering Ultralow Latency Machine Learning for Amazon Ads
Amazon Ads employed Amazon ElastiCache and Amazon Kinesis to process billions of impressions every day at ultralow latency. Now, the company’s machine learning models recommend relevant products to customers in 20 markets.
Acxiom Uses Amazon SageMaker for Propensity Scoring 3 Trillion Records
As a result of moving the workload to AWS, Acxiom reduced inference time by 73 percent and reduced total cost of ownership by 61 percent compared to its previous architecture.
See related technical guides, solution briefs, blogs, videos, and much more.
AWS re:Invent: Distributed machine learning for digital video and TV ad serving
Discover how FreeWheel (a Comcast company) uses Amazon SageMaker to predict advertising inventory for digital video and linear TV months in advance for billions of ad serving records per day. Learn how FreeWheel built an end-to-end distributed ML pipeline for long-range, time-series inventory prediction across audience segments, geographies, and media types at massive scale.
Annalect Uses Containers and Redshift Spectrum to Process Trillions of Events
Annalect, a subsidiary of Omnicom Media Group, reduced its cost per usable terabyte from $70 per usable terabyte to less than $5—a 92% cost savings—as it analyzes trillions of events and petabytes of data per month.
Contextual targeting and ad tech migration best practices
Get an insider’s view on migrating and developing next-generation contextual advertising and verification workloads on AWS—cost effectively and at scale.
End-to-end machine learning using Spark and Amazon SageMaker
Learn how AWS customers are developing production-ready ML models to optimize auction dynamics and bid pricing in milliseconds.