Digital Customer Experience

Deliver personalized experiences at scale with purpose-built services and 90+ partner offerings.

Marketing technology is evolving, with companies accelerating development of customer data platforms and machine learning to reach shoppers with the right message, on the right device, at the right time.

AWS brings purpose-built services and 90+ partner offerings for digital customer experience to help companies create more meaningful interactions with their end-customers. With the largest and most dynamic partner community, AWS offers brand marketers a broad selection of ready-made partner solutions that help reduce development time for marketing technology integrations. And, with AWS Services such as Amazon Pinpoint and Amazon Personalize, companies can quickly build and deploy curated recommendations and intelligent user segmentation at scale using machine learning (ML) and messaging automation across SMS, email, push, in-app messaging, and voice. 

Segment Enables Customers to Create Custom Recommendations With Amazon Personalize (1:53)


Innovate faster

The broadest set of analytics and machine learning capabilities in the cloud allow for rapid innovation in next-offer decisioning, personalization, email deliverability, marketing analytics, automation, audience segmentation, and activation. AWS has 96 Availability Zones in 30 Regions, with 410+ points of presence across 245 countries and territories offering the ability for overnight expansion into new markets. 

Spend less
With unmatched compute and analytics capabilities, AWS enables more opportunities to optimize performance and costs on scaled data processing, job queuing, and real-time marketing workloads. Marketing platforms that process billions of events per day can save up to 70% on costs over on-premises data centers and reduce cost per query by hundreds of dollars per terabyte using tools like Amazon EMR, Amazon MSK, Amazon S3, AWS Glue, and Amazon EC2 Spot Instances.
Sell with AWS to marketers

AWS has dedicated practices to help marketers find the best marketing automation partners with the AWS Digital Customer Experience and AWS Retail Partner Competencies. Customer 360, Content Management Systems, Marketing automation, and Messaging platforms can tap into the AWS Partner Network (APN) to get resources to build your business, promote your business, and access funding and programs to market and sell with AWS.

Digital Customer Experience solutions and services

Digital Commerce Solutions

AWS enables retailers to focus on what matters—providing compelling experiences that attract more customers, drive more sales, and deliver flawless fulfillment—on a fast, flexible cloud platform built for the future.

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Smart Store Solutions

AWS smart store solutions empower retailers to reinvent the store experience, providing a fast, frictionless shopping experience that delights customers while driving operational efficiency and IT agility.

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Get started with select AWS services

AWS Entity Resolutions is an easy-to-configure, ML-powered entity resolution service that helps companies easily match, link, and enhance related records across applications, channels, and data stores.
With Amazon Connect, you can set up a contact center in minutes that can scale to support millions of customers.
AWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.
Amazon Personalize enables developers to build applications with the same machine learning (ML) technology used by for real-time personalized recommendations – no ML expertise required.
Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon with a single API, along with a broad set of capabilities you need to build generative AI applications, simplifying development while maintaining privacy and security.
Amazon SageMaker JumpStart is a machine learning (ML) hub with foundation models, built-in algorithms, and prebuilt ML solutions that you can deploy with just a few clicks.
Amazon Simple Email Service (SES) is a cost-effective, flexible, and scalable email service that enables developers to send mail from within any application.
Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service.

Leading digital customer experience platforms on AWS


Zeta Global Pushes Scalability Limits for Customer Needs Using Amazon DynamoDB

Using Amazon DynamoDB—a fully managed, serverless, key-value NoSQL database designed to run high-performance applications at virtually any scale—Zeta is able to deliver millions of messages per minute, meeting its customers’ needs with a solution that has less overhead, supports faster development cycles, and costs 15–20 percent less than that of other vendors.

Read the case study »
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Acoustic Migrates to AWS in 10 Months, Expects 60% Optimization in Cost

Acoustic discovered many avenues through which it could save costs, improve scalability, boost performance, maintain availability, and facilitate fast innovation.

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SparkPost Delivers and Analyzes Billions of Emails Daily on AWS

The company has seen a 30 percent drop in cost per thousand emails sent—or cost per mille (CPM)—and delivers high elasticity, resiliency, and security.

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Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Salesforce developed and launched Salesforce CDP using AWS, accelerating deployments in weeks instead of months or years, and reducing compute costs for scaled data processing by 62%.

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Accelerate with key industry partners

For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Digital Customer Experience, including 52 Technology partners and 35 Consulting partners, or choose from leading customer experience solutions listed on AWS Marketplace.


See related technical guides, solution briefs, blogs, and much more.

Featured resource

Leadership session: Digital marketing and ad technology

Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement.

Leadership session: Digital marketing and ad technology
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Processing 250 billion ad events a day with Amazon EKS and serverless

See how AWS Lambda and Amazon EKS with Spark can reduce costs on logging and event processing at incredible scale and which pitfalls to avoid and powers to exploit when using serverless and containers

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Industry Live: Advertising and Marketing

Discover perfect moments for dynamic product placement in-streams using Amazon SageMaker, and then inject personalized ads in real-time using Amazon MediaTailor for server-side ad insertion.

Watch the video »

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End-to-end machine learning using Spark and Amazon SageMaker

Find out how to create environments for machine learning (ML) engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker.

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Get started

Leading companies in Advertising & Marketing Technology are already using AWS. Contact our experts and start your own AWS Cloud journey today.