PGA TOUR transforms fan experiences using AWS generative AI

Discover how PGA TOUR provides fans with insights, predictive analytics, and immersive experiences – all while securing intellectual property.

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of PGA TOUR media guides transformed into indexable data

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annual events worldwide

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amount of highlights generated with AIML

Automating play-by-play commentary with Amazon Bedrock

Dive deep into PGA TOUR's automated play-by-play commentary powered by Amazon Bedrock. Debuting at the TOUR Championship August 29 - September 1, 2024, the solution displays text-based, contextual analysis of every shot made by every player on an internal build of TOURCAST, the PGA TOUR’s next-generation experience that tracks players in real-time and allows fans to follow their favorite players live.

user interface of TOURCAST

Leveling up broadcasting and fan engagement

Join PGA TOUR’s Senior VP of Digital Operations, Scott Gutterman, as he shares with Swami Sivasubramanian how the PGA TOUR is looking to leverage generative AI to provide broadcasters with near real-time commentary assistance, create dynamic fan experiences, and provide deeper analysis by querying multiple video and data sources.

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      Rethinking how the TOUR gives fans greater access to content

      PGA TOUR ingests and translates data at scale, then uses Amazon Bedrock to provide interesting and timely information about events, players, stats - and can even predict where the ball will land after a shot in approximately 1.5 seconds. Generative AI on AWS is enabling PGA TOUR to bring the players' experience off the green, and through the screen, to delight customers. 

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          Designing your own golf course

          Whether fans prefer golfing in sunny, cloudy, rainy or even snowy weather, they will be prompted to select a biome (Grassland, Forest, Tropical, Mountain, Desert) and enter a creative keyword to inspire their golf course name in a 3D environment — then PGA TOUR Creator experience, a web-based application, generates unique virtual golf course posters customized to the user’s choices. 

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          Revolutionizing the fan experience with AI

          PGA TOUR implements Amazon Bedrock amongst other AWS services to deliver an unparalleled fan experience at new speeds. Listen in with our AWS team and Ken Lovell, SVP of Golf Technology at PGA TOUR, to hear how the TOUR is rethinking how they collect data and tell golf stories.

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              PGA TOUR’s generative AI virtual assistant

              Explore a technical deep dive on how the PGA TOUR collaborated with the AWS Generative AI Innovation Center to prepare, manage, and secure data on Amazon Bedrock to develop a prototype virtual assistant that enables fans to extract information about any player, hole, or shot in an interactive, conversational format.

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