Generative AI Innovation Center

Shape the future of your business with generative AI capabilities.

What is the Generative AI Innovation Center?

AWS science and strategy experts with comprehensive expertise spanning the generative AI journey, helping you prioritize use cases, build a roadmap, and move solutions into production.
We’ll bring the right accelerators, like use case prioritization and data readiness frameworks and resources, so you don’t have to start from scratch.
We’ll help you orchestrate your operations as you move generative AI workloads to production—at scale–across your business to drive new sources of growth.
Our bespoke fine-tuning and accelerator programs is a comprehensive engagement plan which includes working with you to scope requirements, defining evaluation criteria, model customization, testing and evaluation.

Why work with us?

Partner with us to build breakthrough solutions that will enable you to go past the norm and create the very best experiences for your customers.

Diagnostic

A 60-minute call to learn more about business needs, provide context around our generative AI offerings, and identify stakeholders for assessments.

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Discovery

A workshop to identify and prioritize generatiev AI use cases, share best practives observed from moving solutions into production, and develop an execution plan for deploying production-ready generative AI use cases.

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Production plan

Our strategists and scientists partner with you to achieve target outcomes through delivery of a Proof of Concept (PoC), Advisory support, or Model Customization & Optimization engagement.

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Program offerings

We will scope requirements for model customization, define evaluation criteria, work with your proprietary data to fine-tune, customize, and re-align tuned models.

A strategist will help you determine your approach, and specialist resources from other AWS teams will be brought in as needed.

We will scope requirements for model customization, define evaluation criteria, work with your proprietary data to fine-tune, customize and re-align tuned models.

Through the Partner Led Delivery Program, partners will receive advisory and support to accelerate generative AI solutions for both partner originated and Generative AI Innovation Center originated opportunities.

An invitation-only program providing expert level enablement for select partners to help accelerate outcomes. This program aims to expand access to the AWS Generative AI Innovation Center methodologies through trusted partners for greater innovation velocity, leading to increased customer trust and a seamless transition to production.

Robust, Secure, and Scalable Solutions

Robustness, security, and scalability are at the core of our approach. We ensure that your generative AI initiatives are built on a solid foundation, can withstand the demands of your industry and evolve with your changing needs. Our security protocols are designed to safeguard your data.

Aligned Business Goals

Our experienced team works closely with you to align your generative AI initiatives with your overarching business goals. We help you prioritize use cases that deliver business value, whether it's streamlining processes, enhancing customer experiences, or driving innovation across your business.

Effective Governance

Effective governance is crucial for the successful implementation and management of generative AI systems. We provide guidance on establishing the right levels of governance, ensuring compliance with relevant regulations and responsible standards.

Roadmap to Success

We work closely with you to develop a customized roadmap tailored to your specific needs and goals. Our experts collaborate with your team to identify opportunities, mitigate risks, and create a clear path forward, ensuring a smooth and successful transition into the world of generative AI.

  • EBSCO Information Services

    In our journey to transform and enhance our search experience at EBSCO, partnering with AWS GenAIIC has been invaluable in developing proof-of-concept projects to help guide our AI pilot work. We are seeking novel solutions, using generative AI, to engage our customers with vast data collections, and the GenAIIC brought fresh, innovative ideas to the table, helping us to envision Generative-AI-based search augmentation and summarization solutions. The AI-powered system can expand keywords, generate search clauses, and add limiters/facets when necessary. Along with the semantic re-ranking, this will lead to a significant boost in the relevance of search results. Moreover, the introduction of a chat-like search experience can revolutionize how our users interact with our data, making it more accessible and user-friendly.

    Doug Jenkins, Executive Vice President and Chief Information Officer EBSCO Information Services
  • NatWest

    This is an exciting chapter in our journey to deliver sustainable growth through deep, lasting relationships with each of the 19 million customers we serve. We’ve chosen to build on our existing strategic relationship with AWS and develop AI-powered financial products with a trusted collaborator who understands how we work with data at scale to keep our customers safe and secure.” The move recognizes the strength of our vision, our people, and our data capability. Ultimately, it will allow us to better support and protect our customers across the bank by leveraging the reliability, security and scalability of generative AI.

    Scott Marcar, NatWest Group Chief Information Officer
  • BMC Software

    Our partnership with AWS' Generative AI Innovation Center has been substantially beneficial for our business. Their deep expertise in large language models and cloud infrastructure optimization enabled us to seamlessly migrate to AWS, reducing hosting costs by 68% and boosting customer response time by 40% - all while delivering enhanced performance for our customers. This collaboration has been a true game-changer, showcasing the immense value that can be unlocked for BMC operations and customer experience by leveraging AWS’s generative AI capabilities.

    Erhan Giral, Chief AI Architect, BMC Software
  • Deputy

    By collaborating with AWS Enterprise Support, AWS Generative AI Innovation Center, and the Professional Service team, we aimed to use Generative AI to boost the efficiency of our software development. This partnership quickly provided the expertise needed to find the right solution for our team. This solution includes stages for initial code generation, fixing compilation errors, evaluating the code against requirements, and iteratively improving the code to address any issues. Our development team estimates this will save 70% of implementation time, with the remaining 30% focused on review and fine-tuning.

    Paul Coia, Director of Engineering, Deputy
  • Appy Pie

    The collaboration with the AWS Generative AI Innovation Center has been invaluable for our development of an in-house image generation model. Their systematic evaluation framework provided a robust way to assess the aesthetic appeal and text accuracy of our generated images. The team's experiments in data curation and model fine-tuning also gave us actionable recommendations for refining our custom model and dataset. With their guidance, we're well-equipped to advance our cutting-edge visual design capabilities, leveraging on AWS services like Amazon Bedrock. We look forward to continuing this productive partnership and how these would help our customers globally.

    Abhinav Girdhar, Founder and CEO, Appy Pie