Accelerating Partner Growth: How AWS Strategic Collaboration Agreements drive Partner Transformation to Create Innovative Technology Solutions – Automat-it Case Study

By: Tauseef Afzal, Senior Strategic Partnership Leader – AWS
By:  Asaf Shirazi, VP Global Operations – Automat-it

Automat-it, an AWS Premier Tier Services partner with regional offices across EMEA, has experienced a remarkable transformation by evolving from its DevOps roots into a dynamic Managed Services Provider (MSP) which is creating innovative technology solutions. This evolution stems from its Strategic Collaboration Agreement (SCA) with AWS, initiated in 2022 and expanded during 2025 to support Automat-it’s accelerated growth, geographic expansion, capability enhancement and solutions development. The recent SCA expansion empowers Automat-it to further strengthen its footprint across EMEA, enter North America, and launch a GenAI and Data practice to help customers unlock value by utilizing the rapid advancements in GenAI.

Video: AWS SCAs accelerate growth and partner transformation

AWS Partner Network (APN) offers various programs, resources, funding, and strategic guidance to help partners grow and enhance profitability: a prime example is the AWS Partner Profitability Framework which guides partners to expand their capabilities, develop new solutions, and drive higher margins by evolving their business models towards more value added services. Deeper AWS engagement and expanded service offerings lead to increased revenue generation and profitability – as per the Canalys Partner Ecosystem Multiplier Report, partners can achieve up to a $6.40 multiplier per $1 of AWS sold, by delivering a full stack of professional services and diverse offerings, with managed services generating 30-40% gross profit margins. In addition, the AWS SCA framework is anchored in strategic, multi-year, outcome-driven business plans supported by comprehensive partner development resources, strategic advisory, investments, collaborative solution development, and go-to-market support. The APN programs, combined with SCAs and AWS Partner Profitability Framework, facilitate partners’ progression up the value chain and profitability ladder from basic reselling towards delivering high-value business outcome solutions. Each stage of the partner profitability journey augments the previous stage, as customers prefer collaborating with a partner that continually expands its capabilities and solutions portfolio.

In this blog, we outline how partners can scale themselves, enhance their capabilities, increase their profitability, and move up the value chain by analyzing Automat-it’s successful transformation. During 2023–2024, the AWS SCA became the catalyst for Automat-it to successfully scale its startup-focused solutions to six new EMEA markets. This strategic expansion has resulted in a significant increase in Automat-it’s customer base as it is now serving 700+ customers across these regions, including notable startups such as Lovable – recognized by Forbes as the fastest growing software startup in history. This remarkable growth has been driven by strategic support from AWS combined with Automat-it’s focus and specialized expertise in serving startups – a customer segment known for its innovation, agility requirements and resource optimization needs. Automat-it’s expertise and offerings augmented with its own startup-like operating model have established it as the preferred partner for early-stage and fast-scaling startups. And AWS SCA has provided dedicated resources, strategic investments and support to Automat-it for increasing and upskilling its workforce, joint Go-to-market, co-sell support and building comprehensive capabilities spanning DevOps, FinOps, migrations, GenAI, machine learning, and serverless computing. During this journey, Automat-it has developed five new customer solutions, expanded its workforce by 96%, secured 250+ new AWS certifications and attained three additional AWS competencies which lead to a 265% increase in its customer base, a 300% increase in its revenue while improving its profit margins. Automat-it now pioneers several innovative technology solutions including MLOps Accelerator, RAG Accelerator, Amazon Bedrock Migration Accelerator, AI Implementation Optimization and AWS Marketplace Accelerator. And to further strengthen its solutions portfolio, Automat-it is now developing additional innovative and business outcome focused solutions such as “Landing Zone and EKS environment for FinOps”, “Framework for AI model development and Agentic Workloads”, and “Scalable GenAI Training and Inference Platform”. The AWS SCA has thus catalyzed Automat-it’s ascension within the AWS Partner Profitability Framework by enabling it’s transformation from a DevOps focused company into a comprehensive Managed Services Provider, delivering sophisticated solutions that address complex customer challenges, while generating additional revenue streams and improved margins.

Figure 1: Automat-it’s ascension across the AWS Partner Profitability Framework

By advancing up the value chain, customizing its service models and adopting a localized operational approach to meet the unique needs of startup customers, Automat-it has built a differentiated value proposition in each new market. From automating mission-critical workloads to implementing GenAI-powered solutions, Automat-it has helped organizations improve agility, security, and time to market. This excellence is exemplified by Automat-it’s collaboration with Bria (a visual Gen AI platform for developers), for which Automat-it delivered a comprehensive MLOps solution that reduced training time by 57% and resulted in 40% cost savings. Galia Greenbaum, AI Partnerships Lead at Bria, said:

“We’re excited to see the expansion of Automat-it’s SCA with AWS. With deep expertise in DevOps, FinOps, MLOps, and AI, Automat-it has been an ideal partner. This agreement is a natural progression for a company that has consistently delivered. As we continue to grow in the U.S. and plan future projects, Automat-it’s strengthened relationship with AWS further reinforces its position as a trusted and capable partner for startups.”

Automat-it’s trajectory exemplifies how AWS empowers partners to scale, innovate, enhance their capabilities, expand their market reach, and ascend the value chain to achieve sustainable growth and enhanced profitability.

Partners can expand their service portfolio to move up the cloud value chain and increase profitability by following these steps

• Plan your growth journey by evaluating your current stature and where you want to be in the next 1 – 3 years. Identify your compelling differentiators, proficiencies, and delivery capabilities and then determine the areas of growth and the strategy to accomplish that.
• Without developing value added services or intellectual property, partners risk stagnation and limited profitability, hence do not rely solely on reselling, as this might yield lower margins and limited customer impact.
• Diversify your solution offerings and build a roadmap to develop your capabilities and service offerings towards higher customer value, with the aim to develop a full stack of professional services including advisory, design, procurement, building, adopting, and managing the cloud, in order to increase customer retention by solving their challenges.
• Invest in building specialized expertise and achieving AWS competencies to differentiate in the market and focus on high-growth areas like DevOps, FinOps, GenAI, Agentic AI, Modernization, Data Sovereignty and Cloud-native services.
• Leverage various APN programs like Innovation Sandbox, Proof of Concept, Marketing Development Funds, Co-sell support, SCAs, AWS Competency programs and Marketplace programs to build, market, and scale solutions to accelerate your growth.
• Create proprietary technology solutions and business outcome-focused offerings to move up the value chain and increase customer retention which results in higher revenue and profit margins.
• Actively pursue collaboration opportunities within the AWS partner ecosystem as the breadth of partnerships is crucial for growth e.g., System Integrators and Independent Software Vendors frequently collaborate to jointly solve customer challenges. Leverage AWS Partner Connections feature in APN Partner Central for this.

Julia Chen, VP AWS Partner Core said:

“With the cloud landscape evolving at an increasingly rapid pace, one thing remains constant – our partners’ success depends on their ability to grow, adapt, and deliver more value to customers. That’s why we created the AWS Partner Profitability Framework. It serves as a strategic roadmap that enables partners, like Automat-it, to transform their business, develop specialized expertise, and create higher-value solutions for customers. While resell is important, the real opportunity comes from moving up the value chain into managed services and innovative technology solutions where partners can significantly increase their revenues and profitability while delivering a greater impact for customers. When partners make this journey, they fundamentally change what’s possible for their customers. Automat-it’s story shows how our framework, augmented with the SCA, empowers partners to build sustainable and profitable businesses while tackling complex customer challenges.”

Ziv Kashtan, Automat-it CEO said:

“The SCA with AWS has been transformative for Automat-it. We have always had DevOps in our DNA and SCA has allowed us to harness our expertise and evolve into a comprehensive MSP developing advanced technology solutions. With AWS support, we’ve expanded across EMEA, are establishing dedicated practices across the full GenAI stack, and now serve 700+ customers. This partnership has been instrumental in helping us create innovative solutions for our startup customers thus creating a Win-Win scenario. The recent SCA expansion will further accelerate our growth, including our expansion into North America and the development of new technology solutions that address the complex challenges faced by modern startups.“

Next Steps: Automat-it’s progression through the AWS Partner Profitability Framework demonstrates how AWS support can enable partners to transform their business models, expand internationally, enhance their capabilities, and create greater value for customers, while increasing revenues and operating margins. Please visit the APN website and reach out to your AWS contacts to learn more about the various programs and support offered by AWS to help you grow and ascend the cloud value chain.

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Automat-it – AWS Partner Spotlight

Automat-it is an AWS Premier Tier Services Partner with complex DevOps, FinOps and hands-on services with a focus on AI/ML, GenAI, Agentic AI, cloud security, migration and modernization. Automat-it has guided hundreds of startups to leverage AWS smarter throughout their growth journey, and has run hundreds of Well-Architected Reviews, with the goal to make sure that AWS usage is done right. DevOps born and bred; Automat-it builds cloud solutions from the DevOps perspective for practical applications and helps customers innovate using GenAI. Automat-it’s solutions have built-in efficiencies that save customers significant time to market and optimize their cloud performance and cloud economics.

Contact Automat-it | Partner Overview | AWS Marketplace | Automat-it Website