From pre-seed to IPO, the world’s most innovative startups build on AWS. This month, we’re excited to show our support through the next AWS Startup Showcase, a virtual AWS Loft-style event we’re hosting in partnership with theCUBE. The event is geared towards an audience of business decision makers, developers, and IT professionals. It features some of the most innovative companies from the APN Global Startup Program showcasing their latest offerings and innovations in AI, security, and life sciences.
The inaugural AWS Startup Showcase is a virtual AWS Loft-style event we’re hosting in partnership with theCUBE. The event is geared towards an audience of business decision makers, developers, and IT professionals. Customers and AWS Partners will learn about 10 of the most innovative companies from the APN Global Startup Program, who will present their latest offerings and innovations on managing and using data at cloud-scale.
AWS has empowered entrepreneurs across the world with the tools they need to build and scale their companies faster and cost effectively. Since launching in 2019, the APN Global Startup Program has continued to experience significant momentum. This year, we increased the number of startups supported by the program by more than 50 percent. Startups have received dedicated support from co-sell specialists to drive engagement with AWS Sales and field teams.
AWS is building a partner community that is the most customer-centric in the world and creates long-term success for AWS and our committed partners. One of the ways we do this is by focusing our investments on independent software vendors (ISVs) that extend the reach of the AWS Cloud and provide our customers with more choice. These trusted AWS Partners provide feature-rich experiences on AWS to support customers’ enterprise IT needs.
Mid- to late-stage startups need to move at a fast pace in order to compete with much larger companies. To help businesses build, market, and sell faster with AWS, we developed the APN Global Startup Program. This program is invite-only and helps startups become enterprise-ready with prescriptive benefits, simplified paths to meeting foundational requirements for the AWS Partner Network, and a robust set of resources to help startups accelerate their growth.
Getting visibility with customers is critical to the success of any startup. With AWS, startups can build awareness and increase visibility through events, co-sponsored online and offline campaigns, case studies, and more. Startups can also drive new business and accelerate sales cycles through co-selling with AWS. And they can connect with opportunities at AWS customers, and better serve shared customers through collaboration with the AWS account team and access to PoC credits.