Category: AWS for Startups

With a better understanding of how to build intentional sales plays throughout the funnel, partners in the AWS Global Startup Program can identify areas of growth and success through a joint partner plan. This post provides a blueprint on how to collaborate with AWS to plan and execute a joint go-to-market motion with the AWS Global Startup Program, an invitation-only, GTM program for early- to mid-stage software startups that have raised funding, achieved product-market fit, and are ready to scale.

Learn how Rocketlane built its customer onboarding SaaS platform on AWS using the platform’s broad tools and services that helped the team innovate quickly, get support from programs such as AWS SaaS Factory, and go-to-market to reach customers through AWS Marketplace and AWS Activate for startups. In this Q&A with Deepak Balu, co-founder and CTO at Rocketlane, you’ll learn insights from Rocketlane’s journey that can help other organizations planning to adopt SaaS delivery model.