Author: Adrian SanMiguel

In speaking with AWS Partners of all sizes and areas of expertise, it’s clear there is a growing need for getting more robust, more powerful AWS technology to the edge, in more clever ways than before. AWS Outposts is a service that allows customers to run a subset of AWS services—on fully managed AWS hardware—located in their own data center, remote office, production plant, or virtually anywhere they want them to be. The art of the possible, as cliché as it can sometimes be, really does start there.

This four-part series for APN Partners can help you build a next-generation AWS Managed Service Provider (MSP). The AWS MSP Partner Program recognizes leading APN Consulting Partners that are highly skilled at providing full lifecycle solutions to customers. We have discussed the foundational tenets of next-gen MSPs and how to shape your teams so you can deliver a successful MSP offering on AWS. In this final post, I will focus on your MSP’s sales and alliance, solutions architecture, and marketing teams.

Building your MSP teams out successfully can help your company grow as a successful next-generation AWS Managed Services Provider (MSP). It all starts with the product engineering, relationship management, and professional services teams that will shape your MSP offer and delight your customers. These are the folks whose job it is to delight your customers and help them grow their business without having to worry about building or managing infrastructure.

In the AWS Managed Services Provider (MSP) Partner Program, many of our next-generation MSPs deliver hands-on, proactive, and consultant-level support that educates and enables customers’ cloud adoption journey on the AWS platform. It sounds easy enough to build a team and staff it with awesome people who can build, market, and support your managed services offering. But this actually is where things get tricky. Let’s look at three pillars to building great teams in your MSP practice.

The concept of a Managed Service Provider (MSP) isn’t necessarily new, but it can be difficult for organizations to grasp. What does it take to become a next-generation MSP? How does an organization begin that process on AWS? At a high level, a next-gen MSP educates customers on a proactive, ongoing basis; leads with AWS Professional Services; and advocates to customers the use of and evolution of AWS services. In this post, explore why you should care about next-gen MSPs and what’s in it for your organization.