AWS Partner Network (APN) Blog

Gerald Kwong

Author: Gerald Kwong

Announcing the Customer Engagement Incentive for AWS Partners

Our partners have shared that in today’s environment engaging new customers or early cloud adopters is complex. The new Customer Engagement Incentive supports partners to engage companies in the early stages of AWS Cloud adoption and accelerate their growth on AWS. The incentive is designed to lower the cost of sale, increase profitability, and grow customer adoption of AWS services by recognizing partner efforts when engaging with new customers.