AWS Partner Network (APN) Blog

Tag: Customer Attribution

Fivetran_AWS-Service-Ready

Enabling Customer Attribution Models on AWS with Automated Data Integration

Attribution models allow companies to guide marketing, sales, and support efforts using data, and then custom tailor every customer’s experience for maximum effect. Combined together, cloud-based data pipeline tools like Fivetran and data warehouses like Amazon Redshift form the infrastructure for integrating and centralizing data from across a company’s operations and activities, enabling business intelligence and analytics activities.