Tag: Rocketlane

The AWS SaaS Factory team has supported many AWS Partners in implementing Partner-Led Growth (PLG) tactics as part of their efforts to reduce customer acquisition cost, widen their funnel, and expand globally. If you’re thinking your SaaS business is not growing fast enough, PLG may be the key to unlock your product’s potential. Everyone from boards, investors, founders, C-suite executives, and even individual team members can benefit from understanding this game-changing strategy.

Learn how Rocketlane built its customer onboarding SaaS platform on AWS using the platform’s broad tools and services that helped the team innovate quickly, get support from programs such as AWS SaaS Factory, and go-to-market to reach customers through AWS Marketplace and AWS Activate for startups. In this Q&A with Deepak Balu, co-founder and CTO at Rocketlane, you’ll learn insights from Rocketlane’s journey that can help other organizations planning to adopt SaaS delivery model.