AWS Architecture Blog

Annie Dongmei An

Author: Annie Dongmei An

Annie Dongmei An is a Solutions Architect with Amazon Web Services. She empowers enterprises to innovate with modern IT architecture on cloud computing. She is also a strong advocate for enabling next-gen coders and women in IT.

Figure 1. Enterprise customer engagement channels and corresponding AWS services

Architecting Cross-channel Intelligent Customer Engagements

Recently, we have had customers express the desire to build “omni-channels.” These omni-channels provide a centralized overview of digital engagement channels that help you better understand your customers and offer a more personalized experience. Many companies have tried or are trying to implement an omni-channel strategy. However, because most existing channels are built on different platforms and […]