AWS Architecture Blog

Category: Amazon Personalize

Intelligent cross-channel customer engagement with real-time feedback loop

Architecting Cross-channel Intelligent Customer Engagements

Recently, we have had customers express the desire to build “omni-channels.” These omni-channels provide a centralized overview of digital engagement channels that help you better understand your customers and offer a more personalized experience. Many companies have tried or are trying to implement an omni-channel strategy. However, because most existing channels are built on different platforms and […]

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Amazon Personalize: from datasets to a recommendation API

Automating Recommendation Engine Training with Amazon Personalize and AWS Glue

Customers from startups to enterprises observe increased revenue when personalizing customer interactions. Still, many companies are not yet leveraging the power of personalization, or, are relying solely on rule-based strategies. Those strategies are effort-intensive to maintain and not effective. Common reasons for not launching machine learning (ML) based personalization projects include: the complexity of aggregating […]

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