AWS Architecture Blog

Category: Amazon Personalize

Amazon Personalize: from datasets to a recommendation API

Automating Recommendation Engine Training with Amazon Personalize and AWS Glue

Customers from startups to enterprises observe increased revenue when personalizing customer interactions. Still, many companies are not yet leveraging the power of personalization, or, are relying solely on rule-based strategies. Those strategies are effort-intensive to maintain and not effective. Common reasons for not launching machine learning (ML) based personalization projects include: the complexity of aggregating […]

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