Category: Marketing & Advertising

When building a Customer Data Platform (CDP), advertising and marketing Independent Software Vendors (ISVs) face a unique set of challenges. The ISV can help organizations with the heavy lifting required to build, secure, and maintain near real-time, high volume CDPs. However, architecting CDPs using traditional on-premises technologies can introduce multiple complexities and can limit deployment […]

The deprecation of digital consumer identifiers, such as third-party cookies and mobile advertising IDs, and the rapid growth of data from expanding consumer touchpoints, has created challenges in identifying, managing, and reaching customers in digital channels. Organizations must rethink their strategies for collecting and storing customer data. Customer Data Platforms (CDPs) collect, aggregate, and organize […]

Delivering personalized customer experiences enables organizations to improve business outcomes such as acquiring and retaining customers, increasing engagement, driving efficiencies, and improving discoverability. Developing an in-house personalization solution can take a lot of time, which increases the time it takes for your business to launch new features and user experiences. In this post, we show […]

IT developers are frequently looking for an analytics system that tracks app user behavior and engagement with various marketing campaigns. It can be challenging to differentiate between use cases and advantages of utilizing Long Codes, Short Codes and Toll-Free numbers to feed into interaction analytics. With Amazon Pinpoint, developers can learn how each user prefers […]

With 200+ services and 15 years of proven expertise, AWS has everything you need to build faster, operate cost-effectively, and run virtually any advertising and marketing technology workload at petabyte scale and millisecond latency. For the July issue, we spoke to three Advertising & Marketing experts about the general architecture pattern trends in this sector […]