AWS Architecture Blog
Author: Alexander Spivak
Alexander Spivak is a Senior Startup Solutions Architect at AWS, focusing on B2B ISV customers across EMEA North. Prior to AWS, Alexander worked as a consultant in financial services engagements, including various roles in software development and architecture. He is passionate about data analytics, serverless architectures, and creating efficient organizations.
Automating Recommendation Engine Training with Amazon Personalize and AWS Glue
Customers from startups to enterprises observe increased revenue when personalizing customer interactions. Still, many companies are not yet leveraging the power of personalization, or, are relying solely on rule-based strategies. Those strategies are effort-intensive to maintain and not effective. Common reasons for not launching machine learning (ML) based personalization projects include: the complexity of aggregating […]