Category: Media & Entertainment

Every evening, millions of people sit on their couch looking for entertainment. Switching on a device is easy, but what really happens behind the scenes? How is your favorite content prepared so you can see it through your chosen streaming apps, TV channels or websites? The challenge that media companies face today is huge, as […]

Successful businesses not only have great products and services; they also have a deep understanding of their customers. Companies that can use behavioral analytics in marketing automation platforms are better equipped to deliver real-time marketing efforts. According to a research case study from Deloitte, companies with a customer-centric business model are 60% more profitable. Knowing […]