Author: Bowen Wang

A cloud vendor’s Cloud Financial Management (CFM) capabilities are crucial for your success in the cloud. Whether you’re planning future investments, optimizing current spending, or allocating costs across your organization, having the right CFM tools makes all the difference. AWS is proud to be recognized with the 1st place in forecasting and estimation use case, and top 3 in driving cost efficiency use case and promotion accountability use case in the latest 2025 Gartner Critical Capabilities for Cloud Financial Management Tools research.

Are you ready to maximize your Cloud Financial Management (CFM) learning and networking time at re:Invent 2025? As usual, I’ve put together this comprehensive guide to help you plan your schedule and make the most of the CFM sessions available this year. This year’s catalog features an exciting mix of content across different formats: from breakout, chalk talks, workshops, builder’s sessions, to code talks.

Today, we’re excited to announce the general availability of the authenticated AWS Pricing Calculator in the AWS Billing and Cost Management Console. The new capability improves the accuracy of cost estimates for new workloads or modifications to your existing AWS usage by incorporating eligible discounts and commitment savings. You can now easily model cost changes for things such as migrating workloads between regions, modifying existing or planning new workloads, and planning for commitment purchases.

While San Diego’s famous June gloom may have given FinOps attendees overcast skies, the energy inside the FinOps X conference was anything but gloomy. Within just 1.5 days, we engaged in many insightful conversations. As a return, we have brought with us several feature enhancements that will hopefully bring more sunshine to your day-to-day FinOps life.

We’re excited to engage with the FinOps community at FinOps X 2025 in San Diego, June 2-5. If you’re looking to spend quality time with the AWS team, here’s where you can find us from reception parties on Monday evening, keynote, breakout sessions, booth, and customer meetings. Can’t wait to see you all soon!

If you or your organizations are in the midst of exploring generative AI technologies, it’s important for you to be aware of the investment that comes with these advanced applications. While you are aiming at the expected return on your generative AI investment, such as, operational efficiency, increased productivity, or improved customer satisfaction, you should also have a good understanding of levers you can use to drive cost savings and enhanced efficiency. To guide you through this exciting journey, we will publish a series of blog posts filled with practical tips to help AI practitioners and FinOps leaders understand how to optimize the costs associated with your generative AI adoption with AWS.

With great pleasure, I am happy to share with you the ten features recently added to the AWS Cloud Financial Management portfolio of services. We hope that these ten new features will help accomplish your daily FinOps tasks more effectively. These new features are like our holiday gifts to you. Enjoy your holiday and these special gifts from us. We look forward to hearing about your experiences with them.

We’re excited to announce the release of AWS Cloud Financial Management digital training courses. These are four 1-hour courses that will get you familiarized with key AWS solutions to solve your daily FinOps needs, and equip you with cost optimization techniques for commonly used AWS services.

If you’re managing your organization’s AWS spend and planning to dedicate time at 2024 re:Invent to learn about solutions that can help you better manage and optimize your AWS cost and usage, take a brief pause and read on this blog post. You will find the lineup of different sessions and workshops that are focused on popular Cloud Financial Management topics, e.g., cost allocation, planning, cost control. You can look up these sessions and reserve seats in the attendee portal of the re:Invent registration site or on your AWS Event mobile app to secure your spot.

Our product teams have spared no effort in the past few months developing new capabilities, so that we can bring the latest advancements to FinOps X. Let’s take a moment to recap the product announcements made at FinOps X and how they can help accomplish your FinOps goals.