Join us at FinOps X 2026: Your Guide to All Things AWS

We’re excited to engage with the FinOps community at FinOps X 2026 in San Diego, June 8-11. If you’re looking to spend quality time with the AWS team, here’s where you can find us:

Monday June 8th

The AWS Frugal Architect GameDay: Hands-on challenges for applying FinOps principles

Bring your laptop and dive into a hands-on AWS optimization challenge guided by the Laws of Frugal Architecture. Working in teams, you’ll compete to transform a high-cost sandbox environment into an efficient, sustainable cloud architecture by applying practical strategies across compute, storage, observability, and more. While prior AWS experience is recommended, every team will have access to in-room AWS experts, AI assistants, and curated hints to support your journey from costly to cost‑optimized. (Link)

• Time: 2:15 PM – 3:45 PM PT
• Location: Pre-Con
• Speaker(s): Matt Berk, Principal Technical Account Manager at AWS

AWS Product Team Party

Join Amazon Web Services for a friendly social gathering with AWS experts and FinOps peers. Meet with AWS product leaders and other AWS users to discuss the hot topics in FinOps. Indulge yourself with stimulating conversations and delicious food and beverages while taking in the view from the Grand Terrace at the Marriott Marquis. (Link)

This event is for badged attendees only and registration is required. Register now to secure your spot.

• Time: 7:00 PM – 9:30 PM PT
• Location: Grand Terrace

Tuesday June 9th

Day 1 Keynote: The Wild West of AI, Token Economics and the New Job of FinOps

The Day 1 keynote brings together leaders running this work at global scale, alongside the hyperscalers, SIs, and platform companies reshaping the underlying economics. Practitioners from SAP and Shutterstock will share what they’ve actually built, including the metrics, the governance, and the hard-won lessons. Microsoft, AWS, and Accenture will weigh in on where the platforms and the practice are heading next. (Link)

• Time: 8:20 AM – 10:00 AM PT
• Location: Keynote Stage
• Speaker(s): Bradford Lyman, Director of Product Management at Amazon Web Services

AWS FinOps Feature Launches and Enhancements

Discover new AWS FinOps capabilities, and see how you can leverage them to analyze, optimize and automate your AWS environment. (Link)

• Time: 11:30 AM – 12:15 PM PT
• Location: Keynote Stage
• Speaker(s):
  • Letian Feng, Senior Manager of Product Management at AWS
  • Rick Ochs, Senior Manager of Optimization at AWS

Wednesday June 10th

Advanced AI Optimization with AWS and Capital One

AI workloads bring a new class of cost and efficiency challenges: GPU underutilization, unpredictable token consumption, and the complexity of multi-model agentic environments. These things can make it hard to understand what you’re spending, but the tools and practices to fix that exist today.

This session walks through a practical framework for taking control of AI infrastructure costs across three stages: visibility, optimization, and sustainability. Drawing on Capital One’s real-world experience, we cover how to instrument observability for AI workloads, which KPIs matter for GPU utilization and model performance, and how to use intelligent routing and token optimization to reduce waste without sacrificing capability. Attendees leave with a working monitoring approach, concrete cost optimization techniques, and automation strategies they can apply immediately. (Link)

• Time: 2:45 PM – 3:30 PM PT
• Location: Breakout D
• Speaker(s):
  • Brent Segner, Distinguished Engineer at Capital One
  • Stephanie Gooch, Senior SA Advocate at AWS
  • Adam Richter, Senior Optimization Solutions Architect at AWS

Customer meetings and group discussions

We want to hear from you. Schedule a meeting or join a group discussion to share your insights directly with AWS Cloud Financial Management product leaders and leadership. Please contact your account team to arrange a session tailored to your interests. Alternatively, our experts are always available for conversations at the AWS booth.

AWS Booth

You can find us near the center of the Expo Hall, directly in front of the FOCUS Lab. Stop by anytime to grab some swag and get your questions answered by our AWS FinOps experts. Throughout the event, we will also host dedicated Power Hours featuring presentations and discussions. Check back in this blog and at the booth for the official power hour dates and times.

• Cloud Intelligence Dashboards
• Billing
• Cost Allocation
• Cost Optimization
• CUR Migrations to 2.0
• FinOps for AI & AI for FinOps
• New Launches

We can’t wait to see you in San Diego.