Category: News

When we started Amazon in 1995, it was with the mission to be the earth’s most customer-centric company. It obviously requires many talented individuals and technologies to deliver on that vision, including contact centers. As Amazon’s retail business scaled, we first shopped for third-party contact center solutions, but we could not find one that fit […]

CloudFormation was launched in 2011 (AWS CloudFormation – Create Your AWS Stack From a Recipe) and has become an indispensable tool for many AWS customers. They love the fact that they can define a template once and then use it to reliably provision their AWS resources. They also make frequent use of Change Sets, and […]

Today, the fantastic team that builds our container services at AWS have launched an excellent new tool called AWS FireLens that will make dealing with logs a whole lot easier. Using FireLens, customers can direct container logs to storage and analytics tools without modifying deployment scripts, manually installing extra software or writing additional code. With […]

We’re getting ready to give you even more power and even more choices when it comes to EC2 instances. We will soon launch C5a and C5ad instances powered by custom second-generation AMD EPYC “Rome” processors running at frequencies as high as 3.3 GHz. You will be able to use these compute-optimized instances to run your […]

Today, we’re very happy to announce that Amazon Personalize now supports batch recommendations. Launched at AWS re:Invent 2018, Personalize is a fully-managed service that allows you to create private, customized recommendations for your applications, with little to no machine learning experience required. With Personalize, you provide the unique signals in your activity data (page views, […]

Storing your data in Amazon S3 provides lots of benefits in terms of scale, reliability, and cost effectiveness. On top of that, you can leverage Amazon EMR to process and analyze your data using open source tools like Apache Spark, Hive, and Presto. As powerful as these tools are, it can still be challenging to deal with use cases where […]

Customers sometimes tell us that while they are experts in their domain, their unfamiliarity with the cloud can make getting started more challenging and take more time. They want to be able to quickly and easily deploy enterprise applications on AWS without needing prior tribal knowledge of the AWS platform and best practices, so as […]

We live in a data-intensive, data-driven world! Organizations of all types collect, store, process, analyze data and use it to inform and improve their decision-making processes. The AWS Cloud is well-suited to all of these activities; it offers vast amounts of storage, access to any conceivable amount of compute power, and many different types of […]