Frucall – Comparison Shopping for Mobile Users

Frucall allows consumers to get pricing and customer rating information about items they see in store by making a call from their cell phone.

To use the service, simply dial 1-888-FRU-SHOP (1-888-378-7467) and enter an ISBN, EIN, or a 12-digit barcode value. Frucall will tell you the new and best used price for the product, including estimated shipping costs for both. From that point you can choose to get more information about other marketplace listings for the product, buy the product, or simply bookmark it for later. In the future you will also be able to get recommendations.

— Jeff;