AWS Marketplace
Author: Trés Vance
Trés Vance is the CTO of CloudSmart LLC. He is an industry leader with a passion for innovation in customer engagement and buying through Cloud Marketplace.He currently holds the position of Cloud Go-to-Market Leader at CloudSmart, leveraging his expertise to help ISVs achieve their AWS Marketplace commerce goals. Trés is a global traveler, international karaoke star, and renowned BBQ chef. Trés is also actively involved in the AWS Builder Ecosystem holding AWS Certified Solutions Architect Professional and AWS Certified Cloud Practitioner certifications.
Learn how CloudSmart Insight’s private offer campaign uses AWS Marketplace APIs for targeted engagement
In this post, we highlight the use of CloudSmart Insights to create custom private offer rules, discounts, and messaging with customers. We explore how to create a campaign, determine the offer recipients, and deliver offers at scale. We reference the AWS Marketplace Catalog API, which lets sellers create private offers programmatically from their internal applications without needing to use the AWS Marketplace Management Portal. You can start by creating a draft private offer and iterate until the offer is ready to publish.