AWS Big Data Blog

Gary Bouton

Author: Gary Bouton

The following diagram shows the architecture EMX uses.

How EMX reduced data pipeline costs by 85% with Amazon Athena

This is a guest blog post by Gary Bouton and Louis Ashner from EMX. In their own words, “ENGINE Media Exchange (EMX) is a leading marketing technology company, leveraging a patented, end-to-end tech stack purpose-built to meet the demands of today’s digital marketplace. The company creates both open- and closed-loop solutions designed to unify advertisers, […]