Author: Oleh Khoruzhenko

Bazaarvoice is an Austin-based company powering a world-leading reviews and ratings platform. Our system processes billions of consumer interactions through ratings, reviews, images, and videos, helping brands and retailers build shopper confidence and drive sales by using authentic user-generated content (UGC) across the customer journey. In this post, we show you the steps we took to migrate our workloads from self-hosted Kafka to Amazon Managed Streaming for Apache Kafka (Amazon MSK). We walk you through our migration process and highlight the improvements we achieved after this transition.