AWS Big Data Blog
Author: Shaila Mathias
Shaila Mathias is a Principal Business Development Manager at Amazon Web Services. She works with AWS Customers and Partners to build and scale privacy-enhanced offerings across industries that unlock the value of data using SQL, Artificial Intelligence (AI) and/or Machine Learning (ML) while maintaining standards of data privacy and security.
AWS Clean Rooms proof of concept scoping part 1: media measurement
In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.