AWS Big Data Blog
Author: Shaila Mathias
Shaila Mathias is an ads and marketing business development lead representing the AWS suite of consumer data applications, including AWS Clean Rooms and AWS Entity Resolution. She joined AWS as a founding team member that launched the AWS Clean Rooms service in March 2023. Shaila has spent 17 years in digital data and identity for advertising activation and measurement across different companies, including AWS, LiveRamp, Oracle Data Cloud, AOL, and OMD. She now lives in Denver after a decade in Manhattan but will always be a New Yorker at heart.
AWS Clean Rooms proof of concept scoping part 1: media measurement
In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.