Category: AWS Clean Rooms

Public health organizations need access to data insights that they can quickly act upon, especially in times of health emergencies, when data needs to be updated multiple times daily. For example, during the COVID-19 pandemic, access to timely data insights was critically important for public health agencies worldwide as they coordinated emergency response efforts. Up-to-date […]

In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.

This is a guest post co-written with Tyler Middleton, Experian Senior Partner Marketing Manager, and Jay Rakhe, Experian Group Product Manager. As the data privacy landscape continues to evolve, companies are increasingly seeking ways to collect and manage data while protecting privacy and intellectual property. First party data is more important than ever for companies […]

In this post, we show how you can use AWS Clean Rooms to enable data collaboration between public health agencies. Public health governmental agencies need to understand trends related to a variety of health conditions and care across populations in order to create policies and treatments with the goal of improving the well-being of the […]