AWS Big Data Blog
Category: Marketing & Advertising
Using Experian identity resolution with AWS Clean Rooms to achieve higher audience activation match rates
This is a guest post co-written with Tyler Middleton, Experian Senior Partner Marketing Manager, and Jay Rakhe, Experian Group Product Manager. As the data privacy landscape continues to evolve, companies are increasingly seeking ways to collect and manage data while protecting privacy and intellectual property. First party data is more important than ever for companies […]