Amazon QuickSight AWS re:Invent 2024 recap

AWS re:Invent 2024, held this year from December 1–5 in Las Vegas, Nevada, is a learning conference hosted by AWS for the global cloud computing community. The in-person event features keynote announcements, innovation talks, workshops, builder labs, and more.

This year’s re:Invent underscored our commitment to helping every user to make better data-driven decisions with Amazon QuickSight, including the introduction of new generative business intelligence (BI) capabilities to help you make better use of unstructured data, perform in-depth analysis, and much more. QuickSight enables organizations to deliver insights with modern interactive dashboards, embedded analytics, pixel-perfect reports, and natural language. These consolidated BI capabilities of QuickSight have earned it a position in the Leader Quadrant on the G2 Grid for Analytics Platforms.

In this post, we discuss some of the new feature launches plus key events and activities from re:Invent.

Feature launches

Amazon Q in QuickSight unifies insights from structured and unstructured data

Now generally available, Amazon Q in QuickSight provides users with unified insights from structured and unstructured data sources through integration with Amazon Q Business. With Amazon Q in QuickSight, business users can now augment insights from traditional BI data sources such as databases, data lakes, and data warehouses with contextual information from unstructured sources. Specifically, Q&A responses and data stories can now be augmented with data from documents, weblinks, emails, images, messages, and over 40 sources to provide additional context, helping you make better use of your enterprise data and make more informed decisions.

Amazon Q in QuickSight scenario analysis capability now available in preview

Now in preview, the scenario analysis capability of Amazon Q in QuickSight helps you find solutions to complex problems with ease. Amazon Q now guides you step by step through in-depth data analysis—suggesting analytical approaches, automatically analyzing data, and summarizing findings with suggested actions. This agentic approach breaks down data analysis into a series of simple-to-understand, executable steps, helping business users find solutions to problems without specialized skills and perform complex scenario analysis up to 10 times faster than spreadsheets.

Recent launches

QuickSight continues to deliver new functionality for users across dashboards, visualization, pixel-perfect reports, embedding, and more. To explore an extensive set of recent innovations, visit our recap of launches before re:Invent or watch our re:Invent breakout session What’s new with Amazon QuickSight as described later in this post.

Keynotes

Matt Garman, Chief Executive Officer of AWS

AWS CEO Matt Garman talks about how AWS is innovating across every aspect of the world’s leading cloud in this engaging keynote. Watch as we share how Amazon Q in QuickSight now helps business users augment insights from structured data with contextual information from unstructured sources, leading to more informed decision-making, time savings, and a significant competitive edge in the data-driven business landscape.

Swami Sivasubramanian, Vice President of AI and Data at AWS

Dr. Swami Sivasubramanian, Vice President of AI and Data at AWS, presents this thought-provoking keynote about how you can use a strong data foundation to create innovative and differentiated solutions for your customers. During this keynote, Dr. Swami Sivasubramanian demonstrates how the new scenario analysis capability of Amazon Q in QuickSight helps users model solutions to complex problems without specialized skills.

Innovation talks

Dilip Kumar, Vice President of Amazon Q Business at AWS, shares his vision on the future of work, illustrates how organizations can get the most from their enterprise data across Amazon Q Business and Amazon Q in QuickSight, and shares stories of transformation from Jabil, Kepler, Miro, Nasdaq, Asana, Accenture, and others.

Breakout sessions

Reimagine business intelligence with generative AI

Discover how the generative AI capabilities of Amazon Q in QuickSight can help you get insights faster and make better decisions. Learn how business users can use natural language to extract insights with data Q&A and executive summaries and also create visually compelling narratives to explain and share insights. See how business analysts can rapidly create dashboards and calculations with generative AI. Hear how customers Availity and Anthology are using these capabilities to deliver insights in critical health care and e-learning applications, respectively.

What’s new with Amazon QuickSight

Explore the latest QuickSight innovations across dashboards, visualization, pixel-perfect reports, embedding, and more. Learn what’s new with Amazon Q in QuickSight, and how new generative BI capabilities are further empowering business analysts and business users to be data-driven.

Unify insights from structured and unstructured data with Amazon Q

Watch now to see how Amazon Q in QuickSight augments responses with information from unstructured enterprise data sources like documents, websites, and more, providing additional context to power informed decision-making. In Amazon Q Business, you can now get enhanced answers with insights from structured data from the same UI. You can get more complete answers to inform decisions by using your knowledge sources from either application.

Simplify business scenario analysis with Amazon Q in QuickSight

Amazon Q in QuickSight now includes an AI-assisted data analysis experience (in preview) that helps you find answers to complex problems quickly. Amazon Q simplifies in-depth analysis with step-by-step guidance, saving hours of manual data manipulation and unlocking data-driven decision-making across your organization. Hear how customers like GoDaddy and Rehrig Pacific Company are using Amazon Q to model solutions to complex problems without specialized skills or spreadsheets. Discover how you can make better decisions, faster, with AI-assisted data analysis.

Supercharge your apps with embedded Amazon QuickSight and Amazon Q

Enhance your applications with embedded analytics from QuickSight and the generative BI capabilities of Amazon Q. Learn best practices for integrating interactive visualizations, natural language queries, and data Q&A without managing infrastructure. Hear how Docebo uses embedded analytics to serve more than 4,000 customers worldwide. Discover how Southeast Asia’s leading ecommerce enabler, aCommerce, empowers clients with immediate insights into competitive analysis for over 250,000 brands by harnessing the power of Amazon Q.

Amazon QuickSight: Unified pixel-perfect reporting and dashboards

Learn how QuickSight helps you build dashboards and pixel-perfect reports using the same data sources in a single experience. See how Opendoor, an innovator in real estate, is using pixel-perfect reporting and dashboards to empower their users to make better data-driven decisions. Watch as we use Amazon Q to generate reports using natural language with ease. Gain insights into the key distinctions between pixel-perfect reports and dashboards, as well as the scalability, accessibility, and cost saving benefits of moving reporting to the cloud.

Migrate to QuickSight: Reduce costs and increase productivity

Discover best practices and proven strategies for migrating from legacy BI to QuickSight. Hear from Itaú, a large LATAM private bank, as they share their migration journey from legacy systems to QuickSight, reaching 7,800 authors and 22,000 active users through 5,500 dashboards. Also discover how Whole Foods Market navigated the feature differences between various visualization tools and QuickSight, and learn about their strategy for their enterprise data migration.

Scale BI to all your users with Amazon Q in QuickSight

Discover how financial leader Capital One is taking advantage of the ease of use, scalability, reliability, and security of QuickSight to deliver insights to over 16,000 users, supporting 2,600 dashboards and generating 120,000 reports per month. See how you too can bring BI to everyone in your organization. Explore connecting different data sources, managing users and groups at scale, and implementing operational best practices. Learn how the generative BI capabilities of Amazon Q in QuickSight allow users to access insights with natural language.

Other activities

Located in Voltaire at The Venetian Resort Las Vegas, the GenAI Lounge offered customers the ability to engage with AWS employees and gain insights on how they can bring the benefits of generative AI to their organizations. Several hundred in-person meetings were held with customers across nearly every industry, with many sharing the transformative effect generative AI is having on their organizations, including from Amazon Q in QuickSight.

Useful resources

In addition to the re:Invent sessions discussed in this post, learning more about QuickSight is straightforward with these helpful resources:

• QuickSight Community – Check out this one-stop-shop for your BI learning journey, with searchable Q&A, what’s new announcements, how-to videos, articles, demos, events, Developer Corner on embedded analytics, user groups, and more.
• QuickSight YouTube channel – Subscribe to stay up to date on the latest QuickSight information. Watch hundreds of videos, including QuickSight workshops, how-tos, and demonstrations.
• AWS Databases & Analytics LinkedIn – Follow to stay up to date on the latest insights and innovations from AWS to unlock the full potential of your data.

Conclusion

re:Invent 2024 showcased the continued evolution of QuickSight, with new capabilities that empower business users to uncover insights and make better data-driven decisions. Discover how customers are using QuickSight and generative BI to solve business challenges and turn insights into innovation on our product page.

About the author

Chris Weitzel is a Sr. Product Marketing Manager for Amazon Q in QuickSight.