AWS Business Intelligence Blog

AWS Data & AI Day Copenhagen showcases the latest innovations in analytics and machine learning

On February 5, 2025, Amazon Web Services (AWS) hosted its first Data & AI Day of the year in Copenhagen, Denmark, bringing together business and technical leaders from across the Nordic region. The event, held at the Marriott Hotel Copenhagen, highlighted the latest AWS innovations in data analytics, machine learning, and generative AI, with a special focus on the newest capabilities of Amazon QuickSight.

In this post, we’ll explore how the event showcased real-world implementations of AWS analytics services, particularly through the lens of customer success stories from Basware, Novo Nordisk, and Casper’s Ice Cream, demonstrating how organizations are using Amazon QuickSight and other AWS services to transform their data strategies. For full event details, visit the AWS Data & AI Day Copenhagen event page.

Event overview and highlights

The day-long event featured both business and technical tracks, including executive presentations, customer success stories, and hands-on technical labs. With the recent announcements from AWS re:Invent 2024 still fresh, attendees got an in-depth look at new capabilities such as Amazon Q in QuickSight, Amazon Q Business, and the integration between QuickSight and Amazon SageMaker.

The event garnered significant interest with 110 registered customers and had a strong executive presence with 60% of attendees holding senior leadership positions including Head, Director, Manager, and Lead roles, in addition to C-suite positions (CDO, CTO, CIO, and CEO). The remaining 40% of attendees consisted of technical professionals, including Data Engineers, Data Analysts, Data Scientists, and Enterprise Architects. The event attracted a diverse range of organizations, from medium-sized businesses to Denmark’s largest corporations, representing multiple sectors including Retail, Financial Services, Manufacturing, Life Sciences, Energy, and Travel and Transportation industries.

Customer success spotlight: Basware’s journey with QuickSight

One of the highlights of the event was the presentation by Kevin Kamau, Senior Product Manager at Basware, who shared Basware’s remarkable journey of implementing Amazon QuickSight. As a global leader in accounts payable solutions, Basware demonstrated how they used QuickSight to develop innovative data insights capabilities in only 10 months.

Innovation in research: Novo Nordisk’s data platform

Søren Moos, Director at Novo Nordisk, presented the company’s groundbreaking Research Collaboration Platform (RCP), showcasing how AWS services enable secure collaboration between external researchers in isolated compute environments. This implementation has significantly simplified the process of sharing valuable datasets and conducting joint data analysis in a modern high-performance computing environment.

Data-driven transformation: Casper’s Ice Cream success story

The event also featured an inspiring presentation from MidOcean Partners and QloudX, highlighting their collaboration with Casper’s Ice Cream. This case study demonstrated how private equity firms can use data analytics and AI to drive value across their portfolio companies. Through strategic use of AWS services, Casper’s Ice Cream successfully broke down data silos and established robust data governance frameworks.

Technical deep dives

The technical sessions included comprehensive demonstrations of the following:

Networking and community building

The event placed significant emphasis on networking opportunities, with extended breakouts and a dedicated networking session at the day’s conclusion. These sessions proved valuable, fostering meaningful connections between customers, partners, and AWS teams.

Impact and outcomes

The event’s success was reflected in its impressive participant feedback, with attendees particularly highlighting the value of the customer success stories and technical demonstrations.

  • “Stuff that was science fiction 6 years ago, we are now doing.”
  • “This was a brilliant event with so much content and use cases.”

The event also generated significant social media engagement:

Looking forward

The enthusiasm generated by the Data & AI Day has set the stage for future events, including an upcoming Executive Pioneers Roundtable on Tuesday, April 29 focused on generative AI in København, Denmark.

This exclusive dinner roundtable is being limited to 45 senior executives, providing an intimate format designed specifically for C-suite executives and senior leaders who are driving their organizations’ strategic initiatives and digital transformation efforts. The discussion focuses on how organizations can use generative AI and data-driven strategies while addressing digital sovereignty challenges. The gathering will facilitate peer-to-peer discussions, exploring key areas including intelligent enterprise architecture, generative AI innovation, data strategies, and creating future-ready enterprises. The event promises to deliver actionable insights through real-world case studies and meaningful dialogue among industry leaders. Sign up today!

Conclusion

The AWS Data & AI Day Copenhagen served as a powerful launchpad for showcasing the latest innovations in data analytics and AI. Through customer success stories, technical demonstrations, and collaborative discussions, the event highlighted how organizations across various industries are using AWS services to drive their digital transformation initiatives.

The combination of business insights and technical depth, along with the strong focus on networking and community building, made this event a significant milestone in the ongoing commitment at AWS to helping customers innovate with data and AI technologies.

For more information about Amazon QuickSight and how it can help your organization, visit Amazon QuickSight and check out the Amazon QuickSight Community to accelerate your learning journey—and stay up-to-date on future events.

About the Author

Jonathan Preston is an EMEA GTM Specialist for Amazon QuickSight. He joined AWS in 2019 and is focused on helping customers to visualize their business outcomes. Leveraging key learnings from previous roles at Hitachi, OpenText & Accenture his beliefs on focusing mind set, sharing knowledge and best practices are the keys to driving success. Jonathan holds a degree in Information Management BSc & is a keen automotive enthusiast especially for modern classic cars.

Jonathan is based in Woking, Surrey of the United Kingdom.