AWS for Industries
Author: Gil Barretto
Gil Barretto is a principal software engineer at Yahoo Ad Systems. He has over 20 years of experience in software development with over 10 years in developing Big Data and ML solutions. He has been developing solutions to help advertisers reach their target audiences. In his free time, he enjoys hiking and building a Lego city with his children.
Yahoo DSP Ad Targeting Uses Amazon SageMaker To Reduce Operating Cost and Increase Audience Reach
Introduction and context Yahoo offers an omnichannel Demand-Side Platform (DSP) that gives advertisers top-notch technology, massive scale, access to premium supply, and trusted consumer relationships. Demand-side platforms are used in digital advertising to enable advertisers and agencies to purchase ad inventory from multiple ad exchanges and supply-side platforms (SSPs) through a single interface. Yahoo’s DSP […]