AWS for Industries
Author: Hari Radhakrishnan
Hari Radhakrishnan is a Senior Partner Solutions Architect in advertising and marketing technology at Amazon Web Services (AWS). Leveraging his industry experience, he is responsible for solution architecture and technical strategy for advertising and or marketing technology partners on AWS. He recruits and helps partners develop solutions on AWS. Outside of work, he enjoys spending time volunteering and backpacking.
Barcelo Hotel Group achieves campaign efficiency by accelerating first-party audience effectiveness with Tealium and Amazon Marketing Cloud
As the digital marketing landscape rapidly evolves, the ability to leverage effective first-party audience signals has become crucial for advertisers to deliver personalized and relevant ad experiences. Brands collect first party audience signals from multiple customer touch points throughout the customer journey which they use to create targeted audience segments. These brands then seek new […]
Broadcasters scale personalized advertising utilizing SAS 360 Match On AWS
Media Publishers, particularly broadcasters, are facing increased challenges in today’s fiercely competitive and rapidly expanding streaming landscape. Providing a personalized viewing experience has become a necessity to enhance the streaming experience to attract and retain viewers. To deliver personalized messaging at scale, it is essential to rapidly scale advertising operations, reduce time to market with […]
How Databricks on AWS helps optimize real-time bidding using machine learning
Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]