AWS for Industries
Author: Craig Miller
Craig Miller is a global lead on the AWS Advertising and Marketing Technology team, and he helps AWS customers unlock potential advertising and marketing revenue. Craig has been innovating in advertising and technology since the beginning of the internet. From pioneering third-party ad serving at MatchLogic and Excite to his work on the future of television advertising as Head of Product—TV Platform at Xandr, Craig is driven to strategically create products and technologies that help transform the advertising ecosystem for the customers he serves. Prior to Xandr (formerly Appnexus), Craig helped build the Appnexus sell-side suite of products. He was also the CTO of Yieldex, which won the AWS Startup Challenge in 2008 based on his work. He has held technology leadership positions at MatchLogic, Excite@Home, Avaya, and Clear Technology. Craig has received numerous patents related to his work in advertising, forecasting, yield optimization, real-time bidding, and more.
Retailers: Become Data Sovereign Before Third-party Cookies Go Away
In our last blog, Third-party Cookies are Going Away: What Should Retailers Do about It?, we discussed Google’s announcement that third-party marketing cookies will go away by the end of 2023. To recap quickly, this decision appeases consumers who want more privacy and control over their personal data and online behaviors, and it helps eliminate […]
Third-party Cookies are Going Away: What Should Retailers Do about It?
Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do. While you may not know exactly how cookies work, you likely know that cookies track user information. A cookie is a small text file that lets a website remember you. There are two forms […]