AWS for Industries
Author: Punit Shah
Punit is a Senior Solutions Architect at Amazon Web Services, where he is focused on helping customers build their data and analytics strategy on the cloud. In his current role, he assists customers in building a strong data foundation layer using AWS services like AWS Entity Resolution, and Amazon Connect. He has 15+ years of industry experience building large data lakes.
How to create a unified view of your consumer
Introduction Creating a comprehensive, 360-degree view of your customer in today’s competitive business landscape improves end-customer experience, operational strategy, and marketing efficiency. Customer behavior is moving from in-person transactions in brick-and-mortar locations to online, personalized interactions fueled by data. Companies are capable of learning more about their customers if they can sort through the noise. […]
Create a 360-degree view of your consumers using AWS Entity Resolution and Amazon Neptune
Marketers and advertisers need a unified view of consumer data to drive highly relevant marketing and advertising experiences across web, mobile, contact center, and social media channels. For example, if a consumer is shopping for a pair of sneakers on a brand’s website, the marketer would like to surface the most relevant products to save […]