AWS for Industries
Author: Stefan Christoph
Stefan Christoph is a Principal Solutions Architect at Amazon Web Services and supports his customers in developing highly available, scalable and cost-efficient architectures in the cloud. In addition to cloud technologies and broad expertise in software development, his focus is on machine learning and artificial intelligence. He currently works predominantly with customers in the media & entertainment and AdTech industry.
Building a privacy-first contextual-intelligence solution for advertising on AWS
Introduction Advertisers and ad publishers have traditionally relied on third-party cookies, device identifiers, and enriched data from data-management platforms to deliver personalized experiences based on user preferences. With the deprecation of third-party cookies planned for early 2024, changes in device identifiers, and more stringent privacy laws (such as the General Data Protection Regulation [GDPR] and […]