AWS for Industries
Author: Zelle Steyn
Zelle Steyn is a principal solutions architect at AWS, focused on advertising and marketing. She likes cats, (Rubik’s) cubes, code, her kids, and alliteration.
Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms
With the changing landscape of loss in signal addressability and with companies prioritizing consumer privacy, data protection, and data control, Nielsen is using privacy-enhancing technology on Amazon Web Services (AWS) like AWS Clean Rooms—a service that helps you collaborate with your partners without sharing raw data—to help agency customers better understand the impact of their […]