AWS for Industries
Author: Zelle Steyn
Zelle serves as a technical thought leader on the AWS team supporting AdTech customers. She designs AI solutions that help publishers, agencies, and AdTech companies move from manual campaign operations to autonomous, outcome-driven advertising systems. She is also the creator of Agents for Advertising, a published guidance that demonstrates how multiple specialized AI agents can collaborate across the full advertising value chain, from strategic media planning and audience targeting to real-time bid optimization and publisher revenue optimization. Her solutions and research have helped large advertising companies understand how to leverage emerging agentic technology across previously siloed advertising systems, and what CEOs should do in the next 6–12 months to capture early-mover advantage.
Deploy Agentic Bidding Without Sacrificing Speed: ARTF Containers with NVIDIA GPU Acceleration on AWS
AWS is building the infrastructure for programmatic advertising’s shift to agentic AI where autonomous agents plan campaigns, orchestrate models, and optimize bids across the full funnel. Today, the bidstream processes billions of decisions daily, each within milliseconds, relying on rule-based heuristics and lightweight models constrained by real-time latency budgets and CPU-only infrastructure. That constraint is […]
Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms
With the changing landscape of loss in signal addressability and with companies prioritizing consumer privacy, data protection, and data control, Nielsen is using privacy-enhancing technology on Amazon Web Services (AWS) like AWS Clean Rooms—a service that helps you collaborate with your partners without sharing raw data—to help agency customers better understand the impact of their […]