AWS for Industries

AWS re:Invent 2019 – Advertising and Marketing Industry Guide

We have an exciting re:Invent planned for the advertising and marketing industry this year. This year’s conference will be our biggest yet, with 60,000+ attendees, more than 2,500 technical sessions and a dedicated track covering advertising and marketing. Below is some key information to help industry attendees make the most of re:Invent 2019.

Advertising and marketing industry session guide

Leadership session: Advertising & Marketing Industry Leadership Session (ADM201-L)

In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes. Don’t miss it.

Breakout sessions:

Chalk talks:

Builders sessions:

See you in Las Vegas!

Learn more about AWS for Advertising & Marketing

Clark Fredricksen

Clark Fredricksen

Clark Fredricksen is Head of Worldwide Marketing for the Advertising and Marketing Industry at Amazon Web Services (AWS). Before joining AWS, Clark spent a decade at research firm eMarketer, where he sat on the company’s executive management team and held leadership roles in marketing, product management, and communications. He has been quoted more than a dozen times in publications such as The New York Times, The Financial Times, The Wall Street Journal and Advertising Age speaking about trends in digital advertising and media. He is an avid cyclist.