AWS for Industries

Tag: personalization

Tracking the latest trends in air travel: Notes from this year’s FTE EMEA event

What does the future of air travel look like? We enjoyed a closeup view of what’s in store at the Future Travel Experience EMEA, a gathering of air transport’s digital and innovation leaders held this year in Dublin from June 7–9. A gold sponsor of the event, Amazon Web Services (AWS) was there in force, […]

Read More

Tapestry Weaves Ultra Personal Shopping Experience into Its Ecommerce Platform

High-end customers want a personalized experience when they shop. Why? Because of all the benefits digital technology delivered when the COVID-19 pandemic began. Staying safe was paramount but buying from the comforts of home, finding a wider array of options than in stores, and experiencing fast shipping contributed to online shopping mania. With customers stuck […]

Read More
Retro toned image of man building a pyramid with blank wooden blocks outdoors against sparkling bokeh.

Building Blocks for Modern Retail Ecommerce and Media Search With AWS

The challenge and value of online discovery The power of cloud elasticity helps online retailers expose large volumes of digital content catalogs for shoppers to browse and purchase products. However, it’s a challenge for many retailers to manage their vast online catalogs. And at the same time, with so much content, customers can become overwhelmed […]

Read More
vtex event chicago thumbnail

Demystifying Digital Success in the Beauty Industry: How Digital Transformation Is Catapulting Beauty Brands Into the Future

COVID-19 closed stores and salons around the world, driving shoppers to the safety and convenience of ecommerce and simplified at home selfcare. While few consumers were interested in maintaining their complete beauty routines for Zoom meetings, the industry saw a steady surge in the demand for skincare, haircare and wellness products as the global consciousness […]

Read More
woman customer paying with credit card in fashion showroom

Grow and Expand Loyalty Reward Programs With Amazon Managed Blockchain (Part One)

At this point it is safe to say that most of us are either familiar with or engaged in at least one loyalty program. Loyalty programs provide consumers with rewards for many of the products that they already purchase. These rewards take many forms, from product discounts to free trials and everything in between. What’s […]

Read More

CPG Partner Conversations: Create Meaningful Consumer Experiences with Amperity

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, and […]

Read More
AIML timeline

Practical Applications of Artificial Intelligence and Machine Learning to Fuel Growth for CPG Companies

The concept of artificial intelligence (AI) has been around for centuries as philosophers and thinkers pondered the possibility of creating machines capable of thinking and functioning like humans. The advent of computers in the early 20th century finally placed the promise of AI within reach. However, computer scientists realized they needed enormous amounts of data […]

Read More
Woman ordering groceries online for home delivery

How a Grocer Can Deliver Personalized Experiences with Recipes

The grocery market was significantly disrupted by the COVID pandemic. Consumers shifted toward online shopping and home deliveries. For example, in 2020 the online share of total grocery in the UK exceeded pre-COVID forecasts for 2024, reaching 8.8% in 2020. International markets experienced similar growth. As restrictions are gradually lifted, some consumer trends are here […]

Read More
Young adult African American female consumer holding credit card and smartphone sitting at desk at home doing online banking transaction

Your Personalized Playlist for Migrating Your POS to the Cloud

The Challenges of Retail Retail has always moved fast and been extremely competitive. Today, consumers expect retailers to move even faster, adjust to new market entrants, and keep up with their ever-changing needs and wants. Only those retailers who are willing to constantly adapt will survive and thrive with company lifespans continuing to shrink. Digitalization […]

Read More