AWS for Industries

Tag: personalization

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Demystifying Digital Success in the Beauty Industry: How Digital Transformation Is Catapulting Beauty Brands Into the Future

COVID-19 closed stores and salons around the world, driving shoppers to the safety and convenience of ecommerce and simplified at home selfcare. While few consumers were interested in maintaining their complete beauty routines for Zoom meetings, the industry saw a steady surge in the demand for skincare, haircare and wellness products as the global consciousness […]

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Grow and Expand Loyalty Reward Programs With Amazon Managed Blockchain (Part One)

At this point it is safe to say that most of us are either familiar with or engaged in at least one loyalty program. Loyalty programs provide consumers with rewards for many of the products that they already purchase. These rewards take many forms, from product discounts to free trials and everything in between. What’s […]

CPG Partner Conversations: Create Meaningful Consumer Experiences with Amperity

The COVID-19 pandemic created unprecedented disruption. In a matter of days, our world turned upside down. As shelter-in-place lockdowns, mask mandates, and social distancing rules took hold, new consumption patterns quickly emerged. Arguably, no industry felt the pandemic’s dramatic impact more than consumer packaged goods (CPG). However, leaders are forging ahead with resilience, tenacity, and […]

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Practical Applications of Artificial Intelligence and Machine Learning to Fuel Growth for CPG Companies

The concept of artificial intelligence (AI) has been around for centuries as philosophers and thinkers pondered the possibility of creating machines capable of thinking and functioning like humans. The advent of computers in the early 20th century finally placed the promise of AI within reach. However, computer scientists realized they needed enormous amounts of data […]

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How a Grocer Can Deliver Personalized Experiences with Recipes

The grocery market was significantly disrupted by the COVID pandemic. Consumers shifted toward online shopping and home deliveries. For example, in 2020 the online share of total grocery in the UK exceeded pre-COVID forecasts for 2024, reaching 8.8% in 2020. International markets experienced similar growth. As restrictions are gradually lifted, some consumer trends are here […]

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Your Personalized Playlist for Migrating Your POS to the Cloud

The Challenges of Retail Retail has always moved fast and been extremely competitive. Today, consumers expect retailers to move even faster, adjust to new market entrants, and keep up with their ever-changing needs and wants. Only those retailers who are willing to constantly adapt will survive and thrive with company lifespans continuing to shrink. Digitalization […]

DTC Launchpad provides all the solutions and processes CPGs need to implement a cohesive, streamlined DTC sales strategy and drive a high customer lifetime value

The Path to Direct-to-Consumer Sales for CPGs

As the pandemic quickly shifted the shopping habits of consumers around the world, many consumer packaged goods (CPG) companies have been eyeing an opportunity to expand into direct-to-consumer (DTC) sales as a way to grow market share, build their brands, test new products, and get closer to consumers. As this Forbes article notes, with double-digit […]

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Retail Partner Conversations: How Retailers are Driving Enhanced Conversion, Loyalty, and Lifetime Value Through Real-time, Personalized Customer Engagement with Algonomy

The global retail industry is experiencing unprecedented disruption, but leading retailers are demonstrating resilience, tenacity, and a capacity for innovation. We’ve embarked on a series of conversations with executives from AWS Retail Competency Partners to showcase their leadership and innovation in these challenging times. In the latest installment of our AWS Retail Competency Partner Conversations […]