Tag: personalization

  In today’s digital interactions, businesses use data to personalize and tailor customer experiences to almost every individual. A recent study shows that 71 percent of consumers expect personalized interactions from brands and businesses, while 76 percent are unsatisfied when they see content that is irrelevant to them. Data about customers and their touchpoints is […]

Digital tools and services are at the center of every company’s growth strategy. But brands can’t always tell if they are making the right digital bets, or which  features and actions will lead to retention, loyalty, and lifetime value. This makes connecting products to business outcomes a challenge for companies new to a digital-first strategy. […]

Anybody who knows me, knows I love cars. And the faster, louder, and more impractical, the better! Growing up, I enjoyed working on the cars I owned, trying to make them just a bit more powerful. However, my projects were mostly limited to bolt-ons or things I could do in my parents’ garage, like installing […]

Many people consider pets to be members of their family, and owners simply want to provide the best care for their furry friends. The COVID-19 pandemic highlighted just how much we want and need pets for companionship during stressful times. With the spike in pet adoptions over the past two years, now 75% of U.S. […]

What does the future of air travel look like? We enjoyed a closeup view of what’s in store at the Future Travel Experience EMEA, a gathering of air transport’s digital and innovation leaders held this year in Dublin from June 7–9. A gold sponsor of the event, Amazon Web Services (AWS) was there in force, […]

High-end customers want a personalized experience when they shop. Why? Because of all the benefits digital technology delivered when the COVID-19 pandemic began. Staying safe was paramount but buying from the comforts of home, finding a wider array of options than in stores, and experiencing fast shipping contributed to online shopping mania. With customers stuck […]

The challenge and value of online discovery The power of cloud elasticity helps online retailers expose large volumes of digital content catalogs for shoppers to browse and purchase products. However, it’s a challenge for many retailers to manage their vast online catalogs. And at the same time, with so much content, customers can become overwhelmed […]

Two weeks ago, we dug into the question of how data and analytics enables consumer packaged goods (CPG) enterprises to unlock innovation with a group of over 40 CPG visionaries at the CGT Analytics Unite conference in Chicago. We asked the CPG leaders to organize themselves by functions and select two to three data and […]

COVID-19 closed stores and salons around the world, driving shoppers to the safety and convenience of ecommerce and simplified at home selfcare. While few consumers were interested in maintaining their complete beauty routines for Zoom meetings, the industry saw a steady surge in the demand for skincare, haircare and wellness products as the global consciousness […]

At this point it is safe to say that most of us are either familiar with or engaged in at least one loyalty program. Loyalty programs provide consumers with rewards for many of the products that they already purchase. These rewards take many forms, from product discounts to free trials and everything in between. What’s […]