AWS for Industries

Category: Foundation models

How Ogury is addressing signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock

How Ogury is tackling signal loss in digital advertising with AI-powered persona targeting using Amazon Bedrock

Ogury is a global AdTech leader in Personified Advertising. The company recently launched Ogury One, a breakthrough advertising platform fully built on Amazon Web Services (AWS), which delivers targeting based on personas—anonymized groups categorized by common attributes, interests, and purchase intentions—instead of tracking individuals. Personified Advertising leverages zero-party data collected through large-scale surveys—enriched with billions […]

re:Invent 2024 recap for the manufacturing industry

Another re:Invent is behind us, and attendees had a busy week of learning at technical sessions, exploring interactive demos in the expo, networking with peers, and having some fun. We showcased an interactive e-bike machine in the Venetian Expo where attendees got a hands-on experience from a simulated factory and multiple practical use cases. We […]