Category: Direct-to-Consumer & Streaming

The retail landscape in China has undergone significant changes due to the rise of ecommerce and the increasing popularity of social media platforms. According to Harvard Business Review, online sales in China “have grown about 25% in each of the past seven years and reached about $1.9 trillion in 2020.” As a result, traditional brick-and-mortar […]

Shoppable video startup uses managed live streaming service for stability at scale Consumer behaviors and expectations have fundamentally changed. In response, retailers are using breakthrough technologies like live stream video to better connect with customers and transform the way that shoppers engage with their favorite brands. When implemented well, these videos can also be monetized, […]