Create frictionless retail experiences with Just Walk Out RFID lanes

Today, Amazon Just Walk Out launches new radio frequency identification (RFID) lanes that enable retailers to add RFID- checkout capabilities to any retail space in as little as a day. In a fast-paced retail environment, traditional point-of-sale (POS) systems can cause bottlenecks, slow checkout times, and lead to inefficient use of staff in high-traffic locations like stadiums and concert venues. Just Walk Out RFID lanes address these challenges by offering fast and frictionless checkout solutions. These lanes are designed to seamlessly integrate into existing systems, adapt to spaces of any size, and enhance flexibility to reconfigure store layouts. They integrate with a variety of payment providers, and reduce labor costs for operations—ultimately improving the overall shopping experience. Just Walk Out RFID lanes help retailers and venue operators transform their businesses by enabling faster checkout times and more efficient operations.

30-second video demonstrating RFID lane set up and purchase.

Customer feedback

“The technology has drastically improved the fan experience by eliminating checkout lines. I’m also looking forward to implementing the RFID tagging across our venue for the inventory management capabilities before the next season. That’s just as big, if not a bigger opportunity, than speeding up checkout.” —Lauren Gurley, Senior Manager of Retail Operations, Miami Dolphins, Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix

Just Walk Out RFID lanes: use cases and benefits

Managing high-traffic areas and minimizing congestion during peak hours are a challenge for many retailers. In pilots, Just Walk Out RFID lanes delivered checkout speeds up to four times faster than traditional POS systems making them ideal for fast-paced settings, sporting events, and concerts. Pilot customers also experienced a 40% reduction in required labor to operate a store and reduced the time to complete cycle counts by 96%. Just Walk Out RFID lanes empower retailers and venue operators to create dynamic shopping environments that efficiently processes large crowds during major events. For instance, venue operators quickly reduce wait times and streamline merchandise purchases at arenas and stadiums during concerts and halftime, ensuring a smoother, more efficient shopping experience for fans. Similarly, merchandise and apparel retailers better handle peak shopping periods like Black Friday or holiday sales by minimizing bottlenecks and long queues at checkout. With Just Walk Out RFID lanes, retailers and venue operators gain the flexibility to support any size store and quickly transform unused spaces into permanent or temporary retail locations—such as pop-up shops and seasonal events. These RFID lanes are designed for quick setup and easy repositioning, enabling key benefits that include:

• Mobility: Easily reconfigure RFID lanes for flexible layouts in temporary or permanent configurations.
• Flexibility: Integrate with various payment methods, POS systems, and loyalty programs.
• Accuracy: Reduce the labor required to complete cycle counts.
• Versatility: Pair with traditional checkout systems or operate independently as sole POS.

What is RFID technology and how does it work?

Radio frequency identification is a technology that enables contactless retail experiences by allowing the identification, categorization, and tracking of items via radio waves. This process operates through a two-part system consisting of RFID tags and lanes, with each tag containing a microchip that stores and transmits data. If an RFID tag is within the range of an RFID lane, the microchip transmits data on the tag to the lane. Each tag responds with a unique number that the lane receives and decodes. The data from the tag is then processed and sent to a host system. This exchange of data between the reader and the tag is fast and efficient and can occur within a matter of milliseconds.

Just Walk Out partners with Avery Dennison to provide RFID tags. Avery Dennison offers the industry’s most comprehensive portfolio of high-performing, high-quality RFID products, including options for standard sizes and formats for quick deployments, UPC integrated solutions, supplemental hang tag and self-adhesive labels, branded and embellished hang tags, a wide range of sizing options and various inlay options to meet ARC and other use case specifications.

Just Walk Out provides the lane hardware, tag printer, tag printing UI, and handheld tooling required for store operations. You just provide the power and connectivity, and tag your items. Just Walk Out RFID lanes let retailers integrate into their existing technology ecosystem by syncing Just Walk Out data with leading POS and ERP systems, loyalty programs, and flexible payment providers. Just Walk Out ensures that data can flow into your systems automatically so that you can continue using your existing processes for analytics and inventory management.

Learn how Just Walk Out RFID lanes can impact your business

Just Walk Out continues to innovate on behalf of customers, making it easier to transform your business with flexible and adaptable solutions. With the ability to seamlessly integrate into any space and quickly adjust to changing needs, Just Walk Out RFID lanes provide a versatile approach to managing diverse retail environments. To learn more about Just Walk Out RFID lanes and how this solution, contact the Just Walk Out Business Development team.