See how Amazon.com is using AWS to drive innovation at massive scale

Amazon.com is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. It’s also a hub for innovation across industries. Its continuous pipeline of launches and greenfield projects create breakthrough products, services, and practices that redefine industry standards. Customer reviews, 1-Click buying, personalized recommendations, Amazon Prime, Fulfillment by Amazon, Amazon Echo, and Alexa are just a few of the products and services built on Amazon Web Services (AWS) and pioneered by Amazon.

“After migrating to Amazon Aurora, provisioning additional capacity is achieved through a few simple mouse clicks.”

Brent Bigonger, Senior Database Administrator, Amazon

Here are some of the stories of innovation at Amazon that you’ll find:

Amazon uses machine learning to eliminate 915,000 tons of packaging

In this blog post, learn how Amazon.com leverages machine learning (ML) to reduce consumer packaging in support of its mission for global sustainability.

Prime Video boosts scale and resilience using Amazon DynamoDB

Amazon.com used AWS Database Migration Service to migrate 150 TB of data in just 2 months with zero downtime, and now relies on Amazon DynamoDB to process more than 5 billion catalog updates every day without significant manual effort. Learn more in this case study.

To get more insights on how Amazon.com builds on AWS to drive innovation at scale and delight its customers, visit the Amazon.com Cloud Innovator page.